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Set for International Growth, New Activision Blizzard Partners Include Rubber Road, Paladone, Exquisite Gaming, ThinkGeek, NECA and Rossi
Activision Blizzard brings its powerhouse slate of franchises to Brand Licensing Europe 2017, along with a strong lineup of partners to drive the expansion of some of today’s hottest properties. Making its international debut, the recently formed Activision Blizzard Consumer Products Group (ABCPG) will present a roster of iconic, blockbuster titles, including: Call of Duty, Skylanders, Crash Bandicoot and Bungie’s Destiny from Activision; Overwatch, Hearthstone and World of Warcraft from Blizzard Entertainment; and Candy Crush from King. Reaching a global audience of more than 400 million, the company’s franchises of the future feature thrilling gameplay, linear storytelling, esports and consumer products, offering exciting opportunities for multi-category licensing.
“With some of the world’s most popular brands like Call of Duty and Overwatch, Activision Blizzard is helping re-define entertainment and the ways it is enjoyed. We’re excited to work closely with our partners to create new and innovative merchandising opportunities that’ll bring fans around the world closer to their favourite videogames and characters, players and leagues,” said Tim Kilpin, CEO and President, Activision Blizzard Consumer Products Group.
Commitment to International Growth
Activision Blizzard continues to invest in growth, most recently with the hire of Philippe Bost, Vice President of International Consumer Products, Activision Blizzard. In his role, Philippe will drive international growth across the portfolio to provide added strength at retail and generate more engagement opportunities.
Additionally, ABCPG has recently appointed Tinderbox as the Call of Duty licensing agent to expand the company’s European footprint in key markets. This has resulted in such partners as Rubber Road, EMP, Paladone and Sun City, to date.
Further bolstering its growth trajectory, ABCPG is also collaborating with PowerStation Studios on the development of a rich assortment of creative assets for both Call of Duty and Overwatch. In doing so, they will help support the expansion of product variety and range providing broader opportunities for licensing and retail partners.
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