Smirnoff Dives into Summer with Colours and Berries

Smirnoff RWB

Now available countrywide, the Smirnoff Red, White & Berry comes in a 750-ml bottle and contains 30 percent alcohol by volume.

Smirnoff is set to unveil the Red, White & Berry over the summer—the brand’s latest offering celebrating freedom and the coming together of fans under one party. Complementing its scheduled debut, the limited-edited speciality vodka is a mix of cherry, citrus, and blue raspberry flavours.

Whether featured in a cocktail or an adult frozen treat, the new release enlists the season’s colours whilst capturing the All-American spirit. A stand-out party accessory for responsible drinking, the launch ties in with upcoming patriotic events being held in support of the nationwide elections.

Now available on shelves countrywide, the spirit comes in a 750-ml bottle and contains 30 percent alcohol by volume. The Smirnoff Red, White & Berry is best served as a chilled shot, mixed into a summer cocktail or creatively fused into any adult frozen treat recipe.

For more than 150 years, the brand has delivered quality vodka to the masses. Beginning in 1941, the marque revolutionised American cocktail culture with the creation of the Moscow Mule and continues to bring excitement to the vodka category in the United States.

“There are so many opportunities during the summer to celebrate pride and inclusivity. With the release of Smirnoff Red, White & Berry, we hope to bring people from all cultures and traditions together, because good times are made better when everyone is invited,” said Jay Sethi, VP of Marketing at Smirnoff.