Skechers has signed Joe Montana, who re-joins the brand’s all-star line-up as ambassador for a worldwide men’s footwear campaign.
Skechers has welcomed Hall of Fame quarterback and long-time collaborator, Joe Montana, to re-join its all-star line-up. As an ambassador of the brand, he will appear in a multi-tiered television, print, and digital worldwide push for the company’s men’s footwear through 2018.
Previous campaigns have featured drummer, Ringo Starr as well as sports stars, Joe Namath, Ronnie Lott, Tommy Lasorda, Mark Cuban, Karl Malone, Kareem Abdul-Jabbar, Rick Fox, and Wayne Gretzky. In recent years, the range of men’s footwear by the group has expanded.
Notable additions include a wide array of casual and sport styles, alongside innovations such as the Skechers Air-Cooled Memory Foam for comfort. Styles from the group’s men’s collection are available in retail and department stores as well as footwear retailers across the globe.
“Joe Montana was the first to promote our Relaxed Fit collection in 2012. We’re thrilled to have him back to support our casual and athletic collections designed with comfort that has become legendary to millions of fans over the years,” said Michael Greenberg, President of Skechers.
