Hard Rock Hotels has added to its portfolio with Reverb. Launching in Atlanta in 2020, the first location will open in Castleberry Hills.
With the debut of Reverb by Hard Rock, the brand enters the select service hotel category. The collection will entail contemporary hubs targeting music lovers. In February 2020, the first property will be set up in Atlanta, adjacent to the Mercedes-Benz Stadium.
Going to Castleberry Hills, said property is positioned to become a major hotspot. Guests will enjoy the local culture, restaurants and bars, and explore the city’s biggest concerts, shows and sporting events—all of which will be within walking distance from the stadium.
The establishment will offer urban accommodations, amenities, and public spaces. Every king and queen room will feature premium furnishings and signature showers with the art technology to match. The Roadie Room comes with six queen bunk beds and ample space.
Communal spaces at Reverb like the Constant Grind Coffee and Bar will serve French press or pour in the mornings and a curated selection of wines and spirits at night. Visitors can expect panoramic views from the hotel’s rooftop bar, live music, and many other trappings.
“From such greats as Ray Charles and the Black Crowes to artistes like Ludacris, Usher, Ciara, and John Mayer, Atlanta is rich in music history and perfect for our first Reverb. The hotel will delight guests in a new way,” said Todd Hricko, SVP, Global Hotel Business Development at Hard Rock Hotels.