bubly Comes a Year After Launch of PepsiCo’s LIFEWTR
PepsiCo announced the launch of bubly, a new product in the sparkling water category. It is a combination of refreshing and delicious flavours with an upbeat and playful sense of humour to shake up the category while keeping it real with no artificial flavours, no sweeteners, and no calories.
Available across the US beginning February 2018, the product is available in eight flavours that are as fun to say as they are to drink. Each flavour features bright, bold packaging, unique smiles for every flavour, and comes with its own witty greeting on the tab (like “Hey u,” “hiii,” and “yo”) and personal messages on the can (such as “I feel like I can be open around u,” “hold cans with me,” and “love at first phssst”), for maximum enjoyment and smiles.
The introduction of bubly comes just a year after the launch of the company‘s premium bottled water LIFEWTR, and further validates the company’s commitment to its water portfolio.
This is also a direct reflection of the organisation’s Performance with Purpose goals, one of which is that at least two-thirds of the global beverage portfolio volume will have 100 calories or fewer from added sugars per 12oz serving by 2025.
“When we looked at the sparkling water category, we saw an opportunity to innovate from within by building a new brand and product from the ground up to meet consumer needs. We created bubly to provide consumers with a great-tasting, flavourful, unsweetened sparkling water in a fun, playful, and relevant manner that is unlike anything we have seen in the sparkling water category today.
“This is an exciting addition to our PepsiCo portfolio, which is why we’re committed to make bubly one of our biggest product launches to date and are introducing the new brand to the world during the Academy Awards,” said Todd Kaplan, Vice President, Water Portfolio—PepsiCo North America Beverages.
bubly is set to make its official TV debut with two ads airing during the 90th Oscars broadcast on 4 March. The 30 second spot builds excitement for the brand’s entire portfolio of products while bringing to life its fun personality.