Athletes to Feel Energy and Hope with PEAK Uniforms
Chinese sportswear brand, PEAK, held a collection release conference on 31 January which unveiled the uniforms of six national teams that will participate in the 2018 PyeongChang Winter Olympics. These nations include Brazil, Slovenia, New Zealand, Iceland, Ukraine and Romania.
“We are not the first time to cooperate with PEAK. We believe in this famous Chinese sports brand and our athletes like it so much,” said Mr. Sergey Bubka, IOC member and the President of the Ukraine Olympic Committee, explaining why the Ukrainian Olympic team chose the brand as the uniform provider.
The brand has an international designer team who have work diligently to make each uniform practical and unique. The uniform of Slovenia is a good example. The lines represent the highest peak of Slovenia and the main colour epitomises “natural, energetic and fresh”. The brand expects athletes to feel energy and hope with their uniforms.
Brand CEO, Mr.Xu Zhihua, explained that the designs of the 6 uniforms were not only a blend of each nation’s characteristics but also displayed the application of the brand’s Temperature Control Technology.
From the 2008 Beijing Olympics to the 2018 PyeongChang Winter Olympics, the brand has made extraordinary progress in cooperation with National Olympic Committees (NOCs).
Mr. Xu Zhihua has faith that the brand is getting more and more recognition all over the world. It has pledged to continue developing more products to satisfy customers and help them experience snow and ice events’ charms.