Marketing Archives | World Branding Forum

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As part of her work with the brand, Micaela Erlanger will show the Maidenform woman how to use the new season’s collections. Maidenform has appointed...

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Featured Marketing News

Hershey Delivers Trifecta with Cookie Layer Crunch

Deborah Joy Peter

October 4, 2016October 4, 2016

To meet the demand for multi-textural experiences, Hershey’s has re-imagined its classic chocolate bar with cookie bits and fun fillings. The Hershey Company has rolled...

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AC Milan Ups Game with Diesel Style Partnership

Anisha Kapoor

October 3, 2016October 3, 2016

AC Milan has named Diesel its style partner in a three-year strategic collaboration which will see the Italian designer dress the team off-field. AC Milan...

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Taco Bell Sets Up First Brazilian Stop in São Paulo

Anisha Kapoor

September 30, 2016June 13, 2023

Situated in Brascan Mall, the new Taco Bell store features a lounge atmosphere alongside an Anheuser-Busch deal to serve local beers. Taking Mexican-inspired food to...

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Curio Adds Ames Boston Hotel to Bespoke Collection

Deborah Joy Peter

September 29, 2016September 29, 2016

The Ames Boston Hotel has undergone a multi-million-dollar makeover, and joins the Curio – A Collection by Hilton portfolio from an iconic city. The Ames...

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Singapore Tourism Board Brings San Francisco Home

Deborah Joy Peter

September 28, 2016September 28, 2016

The new Singapore Tourism Board destination marketing campaign includes partnerships with Pandora, Lyft, and Singapore Airlines. Singapore Tourism Board has inked a partnership with American brands Lyft,...

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McDonald’s Canada Blends European Flair into McCafé

Deborah Joy Peter

September 27, 2016September 27, 2016

The new McCafé blend has won the approval of Canadian specialty coffee-drinkers through a series of taste panels held countrywide. McDonald's Canada is upping the ante with...

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DoubleTree by Hilton Soaks Up South Florida Sun

Deborah Joy Peter

September 26, 2016September 26, 2016

Situated across the street from the Atlantic Ocean, The Gates Hotel South Beach – DoubleTree by Hilton offers an authentic resort setting. DoubleTree by Hilton...

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Marriott International Completes Starwood Takeover

Deborah Joy Peter

September 23, 2016September 23, 2016

Marriott International will operate over 5,700 properties, representing 30 brands from the moderate-tier to luxury in more than 110 countries. Marriott International has completed its acquisition...

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Featured Marketing News

Hanes Hosiery and Maidenform Steal Runway

Deborah Joy Peter

September 22, 2016September 22, 2016

Hanes Hosiery and Maidenform have signed on as sponsor of the four-city College Fashion Week 2016 runway series by Her Campus. Hanes Hosiery and Maidenform have partnered with Her Campus, a global...

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Kérastase Jazzes Up with Brand Relaunch and Push

Deborah Joy Peter

September 21, 2016September 21, 2016

The Kérastase campaign shines the spotlight on three new female ambassadors and exquisite photography by Peter Lindbergh. Luxury haircare provider, Kérastase, has rolled out a...

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Featured Marketing News Videos

Revlon Goes Bigger with Second Love is On Contest

Deborah Joy Peter

September 19, 2016September 19, 2016

Leading the movement is Revlon global brand ambassador, Olivia Wilde, who is supporting the push with a call-to-cation message. Revlon has unveiled its second Love...