Marketing Archives | World Branding Forum

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Yum China Fine-Tuned Taco Bell Favourites to fit Chinese Consumers Taco Bell – the world's largest Mexican-inspired restaurant chain – and Yum China Holdings have...

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Marketing News

Ogilvy Partners with Singapore Economic Development Board

Anisha Kapoor

January 10, 2017January 10, 2017

The Three-Year Strategic Partnership Aims to Enhance Modern Marketing Services Ogilvy & Mather and the Singapore Economic Development Board today signed a three-year strategic initiative...

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Featured Marketing News Technology

App Store Breaks Records on New Year’s Day

Anna Yuu

January 6, 2017

$240 Million in Customer Purchases Makes 1 January 2017 the App Store’s Busiest Day Ever App Store from Apple has capped a record-breaking holiday season...

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Advertising Industry Marketing News

Nielsen And Video Research to Deliver Digital Audience Measurement

Anisha Kapoor

January 6, 2017January 6, 2017

Newly formed Partnership will Create an Audience Measurement Metric which Integrates Methodologies for Internet Advertising, Content and Video Nielsen and Video Research Ltd have established...

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Featured Marketing News

Mercedes-Benz Extends Deal for Shanghai Arena

Deborah Joy Peter

December 30, 2016January 4, 2017

Mercedes-Benz has extended its naming rights partnership with AEG and Oriental Pearl Group for the brand’ landmark arena in Shanghai. Premium carmaker, Mercedes-Benz, has extended...

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Featured Marketing News

Sparx Hockey Partners with NWHL and Thomas Vanek

Joshua Hughes

December 29, 2016December 29, 2016

Sparx Hockey has inked a deal with the National Women’s Hockey League as well as financial backing from NHL player, Thomas Vanek. Athletics brand, Sparx...

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Featured Marketing News Videos

Jenny Craig Runs Pre-Resolution with Kirstie Alley

Anisha Kapoor

December 28, 2016December 28, 2016

Jenny Craig is working with spokesperson, Kirstie Alley, to promote its new Pre-Resolution campaign which runs until 31 December. Jenny Craig has introduced a new...

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Featured Marketing News

Papa John’s Does Cheddar and Wisconsin Cheese

Deborah Joy Peter

December 28, 2016December 28, 2016

Papa John’s has added to its menu with its Bacon Cheddar and Wisconsin Cheese Stuffed Cheesesticks nationwide release. Papa John's is ushering in the NFL...

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Featured Marketing News Videos

Macy’s Celebrates Believe with The Santa Project

Deborah Joy Peter

December 23, 2016December 23, 2016

Macy’s has amplified the festivities around its Believe campaign with The Santa Project, which has seen a major following since its debut. As part of...

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Featured Marketing News

Taco Bell Double Stacks the Season with Flavour

Deborah Joy Peter

December 22, 2016December 22, 2016

Taco Bell has introduced a nationwide promotion in the United States featuring three new flavours from its $1 Double Stacked Tacos deal. Mexican-inspired fast food...

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Featured Marketing News

Curio Offers Desert Escape with Indian Wells Resort

Deborah Joy Peter

December 21, 2016

Approaching a multi-million-dollar renovation, the new 12,000-square-foot Curio location offers premium services in an intimate setting. Curio has added a four-diamond resort in the Southern...

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Featured Marketing News

DoubleTree by Hilton Hotel Niagara Falls NY Opens

Deborah Joy Peter

December 20, 2016December 20, 2016

DoubleTree by Hilton has opened the doors to a swanky Niagara Falls property in New York, which offers 192 rooms and a luxury experience. DoubleTree...