Marketing Archives | World Branding Forum

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Rio Cyrus, Eric Geiger and Serene Karmi Named Managing Partners at Essence Essence, a data-driven global agency and part of GroupM, announced three senior hires...

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Branding Featured Marketing News

TCL Launches Advertising Campaign at Four Landmarks in Rome

Olivia Pearce

November 30, 2017December 3, 2017

Placing a High Priority on Markets in Europe and North America, TCL Is Committed to Building a World-Class Brand Recently, TCL creative project advertisements are...

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Industry Marketing Public Relations

Three MarCom Platinum Awards Win by MSR Communications

Anisha Kapoor

November 30, 2017December 3, 2017

MSR Communications Recognised for Planning and Executing Superior Media Relations Campaigns MSR Communications, an independent public relations firm that offers award-winning creative intelligence and superior...

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Campaigns Featured Marketing News

The TCEB targets EU Market with 2018 MICE Marketing Campaign

Olivia Pearce

November 29, 2017December 3, 2017

Thailand as a global Bleisure destination Driven By The TCEB The Thailand Convention and Exhibition Bureau or TCEB, unveiled its latest strategic marketing initiative for...

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Branding Featured Marketing News

Accenture to Help Enhance Full Customer Experience for Maserati

Olivia Pearce

November 29, 2017November 30, 2017

Accenture Interactive to Help Maserati Re-Imagine the Customer Experience and Boost Sales Accenture announced that Maserati, a premium luxury vehicle manufacturer, has appointed Accenture Interactive...

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Branding Industry Marketing

Essense Partners Pioneers Unique Approach to Marketing Challenges

Anisha Kapoor

November 29, 2017November 30, 2017

Essense delivers on this differentiated approach by building a team of both marketing and energy sector experts Essense Partners, a full-service strategic marketing and branding...

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Branding Featured Marketing News

Hangzhou Promotes its Rich Tourism Resources Across Europe

Olivia Pearce

November 27, 2017November 28, 2017

Hangzhou Tourism Promotional Event held in Copenhagen with the launch of China-Denmark Tourism Year this year The staging of the Hangzhou Tourism Promotional Event in...

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Featured Marketing News Technology

Samsung, Google, B2B Virtual Guide.com Team Up in 3D Tourism App

Thomas Ng

November 27, 2017February 2, 2018

Online and mobile users can virtually walk into any venue, make reservations, purchase goods and services and locate accessible areas for people with disabilities using...

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Featured Marketing News

Ocinator Releases Innovative Fitness Programme Marketing Campaign

Anisha Kapoor

November 27, 2017November 28, 2017

Ocinator is now, for the first time, available to the public, and will launch its general market campaign with a couple of TV commercials during...

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Advertising Industry Marketing

Meredith to Acquire Time Inc. To Create Top Media & Marketing Company

Anisha Kapoor

November 27, 2017June 13, 2023

Meredith Adds Leading Media Brands to Already Strong Portfolio of US National and Local Media Properties, Creating Media Powerhouse With US $4.8 Billion/£3.6 Billion in...

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Featured Marketing News

PPG’s COMEX Brand Creates 30 Murals to Celebrate “Coco”

Anisha Kapoor

November 22, 2017November 25, 2017

More than 90 liters of paint were used to create imaginative Comex murals that cover more than 317 square meters PPG’s Comex brand today unveiled...

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Industry Marketing

Merkle Named Search Agency of the Year by MediaPost

Anisha Kapoor

November 21, 2017November 25, 2017

MediaPost Accolade Comes on the Heels of Leader Ranking by an Independent Research Firm Merkle, a technology-enabled, data-driven performance marketing agency, announced that it has...