Marketing Archives | World Branding Forum

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£2.9 million deployed by LEWIS in developing new vertical sectors LEWIS, a global integrated communications business, announced the completion of its 23rd year of consecutive...

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Ayesha Curry’s Effusive Style Captured in New Cookware Packaging

Anisha Kapoor

January 16, 2018January 16, 2018

DDW and Meyer Corporation collaborate to create the brand identity and package design for Ayesha Curry's debut cookware line DDW, a San Francisco based design firm, was tasked...

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Industry Marketing

Oleg Korenfeld Appointed as Global Chief Platforms Officer at Wavemaker

Anisha Kapoor

January 15, 2018

Korenfeld to Develop and Deploy Wavemaker Platforms Suite Globally Wavemaker, a media, content and technology agency, has appointed Oleg Korenfeld as Global Chief Platforms Officer....

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Branding Featured Marketing News

Estée Lauder Teams Up with Expedia in Travel Promotions

Olivia Pearce

January 12, 2018

Unique contest offers customers a chance to win a dream vacation inspired by brand Founder Estée Lauder's love for travel Estée Lauder, a prestige beauty...

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Branding Industry Marketing

iProspect’s Jeff Johnson Joins PMX as Executive Vice President

Anisha Kapoor

January 12, 2018January 12, 2018

PMX focused on closing gap between performance and brand marketing says Jeff Johnson PMX Agency has named Jeff Johnson as its Executive Vice President. In...

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Branding Featured Marketing News

Dubai Airports and ITP Launch Time Out DXB

Anisha Kapoor

January 11, 2018

Time Out DXB to offer insider view of Dubai's Airport and City In a world-first, Dubai Airports and ITP Media Group have joined to launch...

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Industry Marketing

Kantar and Second City’s Brandstage Sets the Marketing Stage

Anisha Kapoor

January 11, 2018

Brandstage to offer fresh consumer insights and growth exploration to partners Kantar, the data investment management division of WPP, and an insight, information and consultancy group,...

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Industry Marketing

Accenture to Acquire German Mackevision

Anisha Kapoor

January 10, 2018

Award-winning visual effects team, Mackevision to break new grounds with immersive content Accenture announced that they have entered into an agreement to acquire Germany-based Mackevision,...

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Featured Marketing News

Toyota Europe and Dassault Systèmes Collaborate on Digital Marketing

Anisha Kapoor

January 9, 2018

Localised content for Toyota vehicle launches customises car buying experiences Dassault Systèmes and Toyota Motor Europe have signed a three-year contract to collaborate on an...

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Featured Marketing News

Car-Buying Reimagined with HARMAN and Samsung SDS

Nathaniel Mark

January 9, 2018

The HARMAN-Samsung SDS joint solution transforms the showroom for personalised consumer experiences HARMAN International, a company focused on connected technologies for automotive, consumer and enterprise...

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Industry Marketing

Kantar Launches a Specialist Sales and Marketing Consultancy

Anisha Kapoor

January 9, 2018

New Consultancy breaks down own silos and unites the capabilities of Kantar companies Kantar, WPP’s data investment management division, announced the launch of Kantar Consulting,...

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Campaigns Featured Marketing News

My Special Aflac Duck Companion for Children with Cancer

Anisha Kapoor

January 8, 2018January 8, 2018

The My Special Aflac Duck is Latest Innovation for Aflac Childhood Cancer Campaign Aflac, a leader in voluntary insurance sales at the worksite in the...