Marketing Archives | World Branding Forum

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Over twenty Gloria Jean's Master Franchise Agreements have been signed to date for the region, which highlights the desire for quality brands in the area...

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Featured Marketing News

Mercedes-AMG Petronas Motorsport Launches Esports Programme

Nathaniel Mark

August 7, 2018

The Mercedes-AMG Petronas Motorsport team has recruited Brendon Leigh, Harry Jacks, Patryk Krutyi and Dani Bereznay as their gamer line-up Mercedes-AMG Petronas Motorsport has announced...

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Industry Marketing

Shell Appoints Four WPP Agencies to Its Creative Agency Roster

Anisha Kapoor

August 6, 2018

Expansion of WPP's creative relationship and retention of media duties follows competitive review by Shell Shell has placed four WPP agencies on its eight-strong global...

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Industry Marketing

Publicis Communications Acquires One Digital in Brazil

Anisha Kapoor

August 2, 2018August 2, 2018

One Digital joins the 1,700 strong Publicis Communications team in Brazil, alongside other agencies Publicis Communications, Publicis Groupe's creative hub, announced the acquisition of One Digital,...

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Featured Marketing News

Starbucks and Alibaba Group Form Strategic Partnership to Transform the Customer Experience in the Coffee Industry in China

Nathaniel Mark

August 2, 2018

Marking a significant milestone for the two companies, Starbucks and Alibaba poised to enable a seamless Starbucks Experience through deepened partnership Starbucks Coffee Company and...

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Industry Marketing

Baretz+Brunelle Adds Digital Marketing Pioneer Amy Hanan as Chief Digital Officer

Anisha Kapoor

August 1, 2018

New hire by Baretz+Brunelle offers digital marketing expertise to clients in law and financial services When Apple released its first-generation iPhone, a visionary marketing team...

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Featured Marketing News

Guess Partners with Alipay to Simplify Payment Experience for Chinese Travellers

Nathaniel Mark

July 26, 2018

Partnership brings familiar, mobile in-store payment experience to more than 50 Guess Stores across the US Guess, a global lifestyle brand and retailer, launched a partnership...

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Industry Marketing

Digitas Elevates Scott Donaton To Global Chief Creative & Content Officer

Anisha Kapoor

July 25, 2018

Donaton to lead new “Connected Creative” capability for Digitas Digitas, a connected marketing agency, announces the elevation of Scott Donaton to lead its Creative and...

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Featured Marketing News

Hublot Hosts Charity Event with Japan Footballers, Takashi Inui and Yuya Osako

Nathaniel Mark

July 24, 2018

Money raised in Hublot charity event to support those affected by torrential rains and flooding in Western Japan earlier this month Swiss luxury watchmaker, Hublot,...

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Campaigns Featured Marketing News

New Marketing Campaign Introduces All-New 2019 Honda Insight

Olivia Pearce

July 23, 2018

New "Fight Mehdiocrity" campaign by Honda shatters preconceived notions that good looks and performance need to be sacrificed for great fuel economy A multi-channel campaign...

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Featured Marketing News

Starbucks to Open Its First US Signing Store in Washington, DC

Nathaniel Mark

July 20, 2018

Starbucks drew inspiration from its first-ever Signing Store which opened in Malaysia in 2016 Starbucks will open its first Signing Store in the US in...

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Featured Marketing News

Mercedes-AMG Petronas Motorsport Extends Lewis Hamilton Contract

Nathaniel Mark

July 19, 2018

By 2020, Lewis will reach eight years with Mercedes-AMG and over two decades in the racing family Mercedes-AMG Petronas Motorsport and Lewis Hamilton announced the...