Marketing Archives | World Branding Forum

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The newest commercial by Persil ProClean sees the return of Peter Hermann and focuses on the deep-cleaning capabilities of the product. Laundry detergent group, Henkel,...

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Doritos Takes a Chance with the Backstreet Boys

Anisha Kapoor

February 1, 2019February 1, 2019

The #NowItsHot push by Doritos debuts with Chance the Rapper and the Backstreet Boys remixing I Want It That Way for its Super Bowl ad....

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Tim Hortons Does Chocolate and Vanilla

Deborah Joy Peter

January 31, 2019January 31, 2019

Tim Hortons in the United States has unveiled its Valentine’s Day surprise with two new doughnuts; the Chocolate and Vanilla Be Mine. Tim Hortons is...

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Nickelodeon Teams Up with the NFL

Anisha Kapoor

January 31, 2019January 31, 2019

Nickelodeon has joined forces with the National Football League in line with its Big Game themed project, Double Dare at the Super Bowl. Nickelodeon and the...

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American Eagle Evokes Spring with Gen-Z Cast

Deborah Joy Peter

January 28, 2019January 29, 2019

American Eagle has debuted its #AExME spring push which features a lineup of ten Gen-Z cast members who led creative direction and more. American Eagle...

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Procter & Gamble Joins Loop to Reduce Waste

Anisha Kapoor

January 25, 2019February 9, 2019

Procter & Gamble has partnered with Loop to reduce disposable waste, with eleven key brands under its banner involved with the initiative. Procter & Gamble...

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Halo Top Releases Classic and Fresh Flavours

Anisha Kapoor

January 24, 2019January 24, 2019

Los Angeles based ice cream brand, Halo Top, has returned three fan favourites to the shelves and added new non-diary options to its lineup. Ice...

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Featured Marketing News

Hotel Emblem Evokes Classic San Francisco

Anisha Kapoor

January 23, 2019February 15, 2019

Viceroy Hotels reignites the chutzpah of San Francisco’s iconic Beat Generation with the debut of a new boutique property, Hotel Emblem. With the opening of Hotel...

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Hainan Airlines Debuts Vancouver Nonstop Route

Anisha Kapoor

January 21, 2019February 24, 2019

Hainan Airlines has announced the launch of a non-stop weekly flight service between Shenzhen and Vancouver, which begins this month. Hainan Airlines has revealed its...

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Don Lee Farms Takes Burgers to Grills Worldwide

Anisha Kapoor

January 18, 2019March 5, 2019

American food company, Don Lee Farms, has announced its worldwide expansion into Europe, South America, and the Caribbean. Plant-based burger producer, Don Lee Farms, has...