Marketing Archives | World Branding Forum

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Following in the footsteps of Sainsbury's and Amazon, Tesco is set to launch checkout free stores using AI (artificial intelligence). The supermarket giant has been...

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Featured Marketing News

SK-II Pitera Essence Gets Love Song by John Legend

Nathaniel Mark

June 26, 2019

SK-II "Pitera Masterclass" features star-studded cast of James Corden, Naomi Watanabe and Tang Wei alongside singer, songwriter John Legend The "Legend" of Pitera literally comes...

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Branding Featured Marketing News

Chrissy Teigen Surprises FOREO Fans at POPSUGAR Play/Ground

Nathaniel Mark

June 25, 2019

Teigen joins unsuspecting fans for a face yoga workout with beauty and wellness brand FOREO FOREO fans attending the POPSUGAR Play/Ground festival yesterday had a...

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Branding Featured Marketing News

Chris Thorne named new CMO at Beats by Dre

Anisha Kapoor

June 25, 2019June 25, 2019

Beats by Dre, the Apple-owned audio brand have selected Chris Thorne as its new Chief Marketing Officer. The appointment comes after a five month search...

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Advertising Featured Marketing News

Simple and Little Mix tackle cyberbullying

Joshua Hughes

June 24, 2019June 24, 2019

In their latest advertising campaign, Simple and Little Mix focus on cyber bullying. The Unilever-owned skincare brand and the popular girl group have teamed up...

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Featured Marketing News

Hot Wheels and Nintendo Team Up in Mario Kart Toy Line

Nathaniel Mark

June 20, 2019

Mario Kart and Hot Wheels bring special combination to fan base complete with fun characters, authentic details and interesting racing challenges Today Hot Wheels and...

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Industry Marketing Technology

Accenture Launches “Marketing Disrupted” Podcast Series

Anisha Kapoor

June 18, 2019

Seven-episode series is hosted by Accenture’s Brent Chaters and technology reporter Amber Mac Accenture has launched Marketing Disrupted, a seven-episode podcast series focusing on key...

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Branding Campaigns Design Industry Marketing

Burger King and Netflix team up

Olivia Pearce

June 17, 2019June 17, 2019

To celebrate the return of Stranger Things, the popular Netflix series, Burger King has launched the Upside Down burger. The burger, only available in the...

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Advertising Marketing News

Hovis Boy on the Bike advert returns

Joshua Hughes

June 4, 2019

After being voted the most iconic British advert of all time, the classic Hovis advert made a return last night. Known as the Boy on...

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Advertising Branding Campaigns General Marketing News

Love Island partners with Love Hearts

Anisha Kapoor

June 3, 2019June 3, 2019

Love Hearts, the famous sweets by Swizzels have partnered with Love Island for its fifth season. The iconic sweets will feature phrases and words made...

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Advertising Branding Campaigns General Marketing News Videos

Lucozade brings women’s football into the spotlight

Joshua Hughes

May 29, 2019May 29, 2019

Anyone who knows the Three Lions song by David Baddiel and Frank Skinner will know that it was written in support of the men’s England...

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Advertising Campaigns Marketing News Videos

Gillette’s latest advert ‘First Shave’ champions inclusivity

Joshua Hughes

May 28, 2019May 29, 2019

Following the controversial start to the year with it’s 'We Believe: The Best Man Can Be' campaign, Gillette have launched a new advert. Featuring Samson...