Marketing Archives | World Branding Forum

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Merkle | RKG Releases Q4 Digital Marketing Report with Over 50 Analyses of Recent Trends Merkle | RKG today released its Q4 Digital Marketing Report...

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Advertising Branding Featured Marketing News

Winning At Glue – Loctite goes to the Big Game

Anisha Kapoor

January 14, 2015July 4, 2023

Henkel to capitalize on the biggest televised sporting event in the US. Loctite will become the first-ever adhesive brand to advertise during the annual championship...

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Branding Featured Industry Marketing News Technology

Panasonic Introduces Intelligent Retail Shelving Solution

Thomas Ng

January 12, 2015July 4, 2023

Powershelf Combines Live on Shelf Inventory Awareness, Mobile Phone Advertising and Dynamic Price Adjustments to Improve Profitability and Customer Satisfaction Panasonic, a leading provider of...

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Branding Featured Marketing News

Rolls-Royce’s Brand Continues Successive Sales Record

Anisha Kapoor

January 6, 2015July 4, 2023

Rolls-Royce Motor Cars today revealed record sales results for a fifth consecutive year, with 4,063 cars sold globally during 2014. Sales have more than quadrupled...

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Branding Campaigns Featured Marketing News

Fisher-Price Asked Parents to Share a Wish For New Year

Anisha Kapoor

January 5, 2015July 4, 2023

Fisher-Price released a short film on New Year's day shot in seven countries and five continents entitled Wishes for Baby, marking the official launch of...

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Branding Featured Marketing News Social Media Videos

Oxford University Students’ Charity A Cappella Single Goes Viral

Anisha Kapoor

December 19, 2014July 4, 2023

We don't normally report on music videos, but it is Christmas, and this is all for a good cause. Out of the Blue (OOTB) is...

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Branding Featured Marketing News

Some of BBC Worldwide’s Biggest Brands To Feature in New Entertainment Resort

Anisha Kapoor

December 11, 2014July 4, 2023

A landmark agreement has been struck that could see some of BBC Worldwide’s biggest brands feature prominently in a new entertainment resort near London supported by...

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Branding Featured Marketing News

Hertz Expands Across Europe With More Than 80 New Branches

Anisha Kapoor

December 10, 2014July 4, 2023

Latest city locations include Puerta de Atocha train station in Madrid for greater customer convenience. The Hertz Corporation has opened more than 80 new locations...

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Branding Campaigns Featured Marketing News Videos

MasterCard and Gwen Stefani Join Forces to Surprise Cardholders

Anisha Kapoor

December 9, 2014July 4, 2023

Relationship Kicks Off with new Apple Pay focused Ad Spot “Launching” Priceless Surprises Grammy Award-winner Gwen Stefani is taking control of the Priceless Surprises launcher...

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Branding Marketing News Public Relations Videos

Air Canada Surprises Expats With Free Flights Home for Christmas

Olivia Pearce

December 4, 2014July 4, 2023

Yesterday, Air Canada posted a Christmas video, which has received over 240,000 views in just a day. The airline brand said, "This holiday season, Air...

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Featured Industry Marketing News

One-third of Black Friday Online Revenue Was Mobile

Anisha Kapoor

December 1, 2014July 4, 2023

Over one-third of all Black Friday online revenue came from shoppers on mobile devices. The largest mobile commerce platform provider for retail in the U.S.,...

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Branding Featured Marketing News Public Relations

Ford Unveiled New Mustang on World’s Tallest Building

Anisha Kapoor

November 20, 2014July 4, 2023

Ford Motor Company, underscoring its growing ambitions in the Middle East and Africa, yesterday introduced the all-new Mustang on the Burj Khalifa, the world’s tallest...