Anheuser-Busch light pilsner brand, Natural Light, has launched its #Miller4Natty ad campaign featuring supermodel, Marisa Miller.
Natural Light, the original light pilsner by Anheuser-Busch, has partnered with Marisa Miller for a new advertising campaign. The partnership features a digital content series set to appear across the brand and supermodel’s social media channels over summer and fall.
The material will see the star poke fun at the fact that while she may be a Miller, she always prefers “to act natural—Natural Light, that is.” The brand will continue the momentum of the push with a series of initiatives set to debut in the coming months.
“As a self-proclaimed challenger brand, we decided it was time to up the ante and have a little fun with this, and we could think of no better way than partnering with Marisa—a Miller who prefers to act and drink natural,” said Chelsea Phillips, Vice President of Value Brands at Anheuser Busch.