Organic skincare brand, MuLondon, has unveiled a new brand identity, which highlights its products’ updated packaging and seals of approval.
MuLondon, a producer of artisan organic skincare products, has unveiled a new brand identity to reflect its values: clean, simple, modern, and honest. Based in London, the company has been serving clients in the United Kingdom and worldwide since 2008.
It uses cruelty-free and vegan formulas produced from herbal ingredients. MuLondon moisturisers are now packed in glass jars with white lids; its cleansers use semi-transparent foamer bottles with frosted caps. The range also has matte-laminated labels.
The new identity was created by designer, Marcos Dos Santos Lisboa. Meanwhile, professional photographer, Cristina Colli, who specialises in still life, has created lifestyle photos for the range.
The company’s seals of approval include The Soil Association, 1% for the Planet, and Certified B Corporation.