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MediaPost Accolade Comes on the Heels of Leader Ranking by an Independent Research Firm
Merkle, a technology-enabled, data-driven performance marketing agency, announced that it has been named the 2017 Search Agency of the Year. The prestigious honour, bestowed by the editorial board of MediaPost, recognises companies that represent the best-in-class in the advertising community. Merkle will be honoured at the MediaPost Agency of the Year awards ceremony, which takes place at The Yale Club Grand Ballroom in New York on 24 January 2018.
The Agency of the Year accolade adds to a winning streak for the search marketing and addressable media powerhouse. In October 2017, Merkle was named a Leader in The Forrester Wave: Search Marketing Agencies, Q4 2017, which evaluates the strengths and weaknesses of the top twelve search marketing agency vendors across 25 criteria. Merkle received the highest possible scores in market research, media, collaboration, and revenue. For paid search and overall strategy, Merkle scored in the highest range overall.
In addition to these honours, Merkle was named Best Large SEO agency by the US Search Awards and won an additional two awards at that event: Best Use of Search, Finance, for MetLife and Best SEO Campaign for ShoppersChoice.com. Finally, Merkle received a 2017 Search Engine Land ‘Landy’ Award in October for the Best Enterprise SEM Initiative- Financial Services category for its work with MetLife.
“We are honoured to be recognised by MediaPost. This award, in addition to our other recent accolades, underscores that we have top-notch search strategists and practitioners as well as first-rate proprietary tools and technologies. Our approach to search and media focuses on people before channels. We don’t just serve ads – we create meaningful brand interactions that drive results for clients,” said Coleen Kuehn, Chief Media Officer at Merkle.
“Being named Search Agency of the Year is a top honour. I’m extremely proud of the team that we have built under Coleen’s leadership and the recognition that our team has received throughout this past year,” said Craig Dempster, President of Merkle Americas.
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