HITRECORD will develop a creative for the upcoming LG V20 debut —a move motivated by success of the first tie-up, In-Between Moments.
LG Electronics MobileComm USA has inked a new partnership with Hollywood’s Joseph Gordon-Levitt and his production company, HITRECORD, to develop a fresh creative for the upcoming debut of the LG V20. The move is motivated by success of the first tie-up, In-Between Moments.
“This time, we want to tell an even larger story—moments that other people are meant to see and hear. These are moments that happen without warning and catch you off guard. These are the moments that make up upcoming Everyday, Spectacular platform,” said Gordon-Levitt.
HITRECORD is an online collaborative outfit founded and directed by the actor. It developed a TVC for the V10 smartphone, and has also made short films, published books, released records, and produced two seasons of Hit Record on TV with Joseph Gordon-Levitt, a unique take on the half-hour variety show format.
The Everyday, Spectacular project is open to everyone, whether they are an industry professional or an amateur artiste with something to share. Through a series of creative challenges, anyone can contribute to and influence the final production set to empower people to be visual storytellers.
“We already saw an example of what can happen when you put LG innovation into the hands of HITRECORD’s talented community, and now we are excited about what our next generation smartphones will help inspire,” said Chang Ma, President of LG Electronics Mobile USA.
