For every H&M Home item purchased from 4-18 August 2016, the brand will donate goods to families in need and at-risk children.
H&M has rolled out a new campaign dubbed Buy Home, Give Home. The marketing exercise was created to allow customers to give back with home purchases made at the brand’s locations across the United States carrying the line and through its official retail website.
For every H&M Home item purchased from 4-18 August 2016, the marque expects to donate goods to people in need. Up to $165,000 (approximately £126,000) worth of household products are set to be allocated in conjunction with the community outreach programme.
The contributions are being made to the brand’s non-profit partner, K.I.D.S./Fashion Delivers, a charity which provides new merchandise to at-risk children, families, and individuals via a network exceeding 1,000 American-based community partners nationwide.
Key in-store and online items include décor essentials that are ideal for the dorm and beyond. Bedding choices entails various colours of fitted sheets for single and double beds made from 100 percent cotton or linen as well as velvet-designed cushion covers.
Included in the mix are woven cotton body and hand towel sets and decorative items such as picture frames, mirrors, rugs, storage pieces, and other cosy finishings. H&M will offer a 20 percent student discount on all home items upon presentation of a valid student ID card.
“Families in need have limited budgets. These donated items will allow them to add some touches of flair and personality to their homes, without having to choose between daily needs and a little comforting style,” said Lisa Gurwitch, President and CEO of K.I.D.S./Fashion Delivers.