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Dynamic-retail marketing agency TPN earned a Gold Shopper Marketing Effie with long-time client partner The Hershey Company
The Effie was awarded at the Path to Purchase Shopper Marketing Summit in New York for the “Build A Better Basket with Hershey at Dollar General” campaign in the Singular Retailer category.
The “Build a Better Basket” campaign inspired Dollar General’s shoppers to shop the retailer for Easter gifts, treats and decorations to make their Easter festivities fun, memorable and affordable. Shoppers built virtual Easter baskets to track their list of products, while also tracking their budgets. Once they had the perfect baskets, they could save or print a shopping list to take in-store.
“We believe award-winning campaigns are a direct result of client-agency partnerships built on a mutual desire to collaborate, innovate and reimagine,” said TPN chief executive officer Sharon Love. “This campaign exemplifies the great work TPN and The Hershey Company are doing together to deliver shoppers with connected reimagined brand experiences.”
The prestigious Shopper Marketing Effies recognise integrated campaigns that best demonstrate how they effectively solve the shopper-marketing challenge, connect with the shopper, influence her along the path to purchase and inspire her to become a buyer. This is the first Gold Shopper Marketing Effie shared by TPN and The Hershey Company.
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