To meet the demand for multi-textural experiences, Hershey’s has re-imagined its classic chocolate bar with cookie bits and fun fillings.
The Hershey Company has rolled out the Hershey’s Cookie Layer Crunch, a product that earned some of the highest scores in the brand’s history during its pre-launch consumer-testing. The range captures the marque’s continued efforts and dedication around innovation.
To meet the demand for multi-textural eating experiences, Hershey re-imagined its chocolate bar, pairing it with layers of crunchy cookie bits and bold fillings. The new releases reinterpret the Hershey’s classic, giving it a fresh twist in response to the changing snacking landscape.
Said collection will be unveiled this month at the National Association of Convenience Stores annual exhibit in Atlanta, Georgia. Beginning in October and continuing through 2017, the brand is supporting the product launch with an array of marketing and promotional initiatives.
The above Cookie Layer Crunch bars will be available at retail stores across the United States from December 2016, to coincide with the holiday season. Portion controlled at 90-100 calories, the collection boasts three different flavours, namely Caramel, Vanilla Crème, and Mint.
“We wanted to deliver a snack that was a different experience from the classic Hershey’s bar. We’ve spent the last 18 months perfecting this innovation to ensure that it meets the needs of today’s modern consumer,” said Mary-Ann Somers, GM and VP, U.S. at The Hershey Company.