Havas Edge has appointed Nicole Cordero to the role of Vice President US Hispanic Media. She joins the firm from Mercury Media.
Performance marketing agency, Havas Edge, has appointed Nicole Cordero to the role of Vice President US Hispanic Media. She will provide leadership and insight to all agency departments in regard to Hispanic marketing.
Cordero was most recently Director of Hispanic Strategy and Planning at Mercury Media, where she transitioned major performance marketers into Hispanic media. She partnered with networks to create longer length commercial breaks to accommodate four and five-minute commercials.
Her thought leadership and strategic approach has helped expand media opportunities for US Hispanic clients such as Beachbody, Guthy-Renker, Murad, Londen Insurance, Telebrands, and Nutribullet. Prior to Mercury Media, she held roles at agencies in Southern Ontario, Canada, and Mexico City.
“I’m extremely excited to have Nicole join the team. She brings with her a level of experience and knowledge that will be crucial in enabling Edge to greatly enhance our Hispanic offering,” said Abed Abusaleh, Executive Vice President of Long Form Media.
Havas Edge is committed to providing a strong multicultural offering. In her new capacity, Cordero will be instrumental in expanding existing relationships and bringing on new clients with a Hispanic media focus.