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Glossier, the American make-up and skincare brand, is opening a pop up store in Covent Garden, London.
The brand has gained cult status since launching in 2014, with two sites, one in LA and the flagship store in New York.
The brand had launched online purchases for people in the UK, but this is the first retail space to come to the UK. Previous pop up stores have appeared in other locations such as Miami, Seattle and Austin.
The pop up store opened earlier this week and will run until February 2020. Alongside the famous products such as Cloud Paint and Milk Jelly Cleanser, Glossier will be selling limited edition umbrellas exclusive to London. £5 from each sale of the umbrella will go to the Young Women’s Trust, a gender equality charity.
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Joshua Hughes
Advertising Editor. I love adland, having worked in the industry for the past decade. In addition to advertising, I love my movies.