Fashion retailer, Express, has launched its holiday campaign with Karlie Kloss and a special cast dubbed the Expressionists.
International fashion retailer, Express, has rolled out its holiday campaign starring brand ambassador, Karlie Kloss. The creative push captures #ExpressLife moments and reveals the Expressionists—a cast which presents to share tips and tricks to surviving the upcoming festive season.
The integrated marketing exercise is slated to premiere across social media, broadcast, and in-store platforms from November onwards. The digital aspect of the campaign features success stories based on the lives of individuals who have worked to transform their passions into careers.
From an illustrious chef to beauty and wellness experts, each one rediscovers his or her life’s purpose in unexpected ways. They also offer personal recommendations for hosting and toasting, beauty, gifting, and healthy holidays. They not only stand up, but stand out—one expression at a time.
The Expressionists are mixologist, Elliot Clark; beauty vlogger, Deepica Mutyala; DIY maven, Erica Domesek; wellness expert and holistic living advocate, Francheska Medina; and chef, Gabe Kennedy. Customers can connect with the initiative via Snapchat, Twitter, Instragram, and Facebook.
“We are thrilled to partner with individuals who will reimagine the holiday season through our lens. We know that real people with real purpose resonate with our customers and we are excited to share their stories,” said David Kornberg, President and Chief Executive Officer of Express.
