Online retail giant, eBay, has debuted a push to promote its holiday deals. Titled It’s Happening, the effort runs on television and digital.
Online shopping platform, eBay, is giving holiday revellers a reason to begin early this year with 11 days of unique deals. Starting today, the brand is launching a series of daily ‘first minute’ promotions on gift items ranging from tech and gaming to home goods and fashion, with free shipping.
From 1 to 11 November, the marque will introduce limited-edition offerings across its website at 5:00 am daily. The products on offer will be available only until stocks last. Discounts of up to 60 percent will be granted on merchandise from brands such as Apple, adidas, Nintendo, KitchenAid, and Dyson.
In conjunction with the retail exercise, an advertising campaign has been developed in collaboration with 72andSunny across television and digital channels. The push is meant to reflect the vibrant eBay marketplace as well as highlight the season’s most prominent trends.
“Our brand reflects what’s happening in the world and is a barometer for what’s trending right now. Whether fashion, entertainment, tech, or toys, inspiration is everywhere—and only we make it instantly shoppable throughout the entire season,” said Suzy Deering, Americas CMO and Global Brand Lead at eBay.
View the creative spots here: