De Beers has opened a new store at the Bal Harbour Shops in Miami. The location present bespoke pieces made for diamond aficionados.
De Beers has opened its doors within the retail haven of Bal Harbour Shops, and invites customers to a location set amidst a tropical garden in Miami. Occupying 600 square feet, the store showcases bespoke pieces, raising the value of its position as home of diamonds.
An exclusive destination, the location unveils the latest edition of the Enchanted Lotus pendant ahead of its global launch slated for September. A blend of pristine diamonds, the focus is its flower motif outlined by verdant malachite to symbolise abundance and growth.
The brand’s newest set from its Talisman High Jewellery collection will also be on display. Featuring a combination of rarefied rough and peerless polished diamonds, this De Beers offering is designed with a contemporary edge, while evocative of solid ancient traditions.
“There is much to celebrate with our opening at Bal Harbour Shops. Our American clients are some of our most loyal. Bal Harbour caters towards a discerning international clientele that we want to delight in the right space,” said Francois Delage, CEO, De Beers Jewellers.