Pomegranate Blueberry, Pear Kiwi and Original Flavours Introduced by DASANI in Response to Its Ever-Growing Fan Base
Since its launch in 2014, DASANI Sparkling has become known for its zero-calorie, unsweetened, naturally flavoured lineup.
Whilst the brand was first introduced with four original flavours, the brand’s family has since grown to offer a distinct range of unique, lightly carbonated waters in a variety of refreshing flavours, including Berry, Black Cherry, Meyer Lemon, Lime, Raspberry Lemonade, Tropical Pineapple, Watermelon, White Peach, Strawberry Guava, Blood Orange and Pink Grapefruit.
The brand is now welcoming three flavourful new additions: Pomegranate Blueberry, Pear Kiwi and Original.
To celebrate the launch and introduce these new flavours to media, the brand hosted a private dinner at the contemporary American bistro, RIDER, in the Williamsburg neighborhood of Brooklyn, New York.
Guests were invited to discover the new flavours through a curated, three-course dinner that showcased the three new flavours and its versatility in pairing with both food and cocktails.
From Pomegranate Blueberry or Pear Kiwi, which provide notes of fresh fruit flavour, to Original, which offers the clean, crisp taste sparkling water fans look for, the brand gives fans a genuine sparkling water to refresh. The robust variety in the brand’s lineup pairs great with food, cocktails or an evening with friends.
The new flavours will launch with a soft rollout this month and will be available across the US by mid-April.
“DASANI Sparkling has seen great success since its debut four years ago, and we are listening to our growing fan base and their desire for new and exciting flavours. We are always looking for opportunities to create delicious, guilt-free options, and we are excited to share these new flavours with those who need a mindful pause from their everyday,” said Annie Lohman, Brand Manager, DASANI Sparkling.
DASANI is a bottled-water brand from The Coca-Cola Company.
Coca-Cola was a four-time global winner of the World Branding Awards, in the Beverages-Softdrinks category. It recently announced that its FIFA World Cup Trophy Tour reached its midway mark.
