For greater impact, CloroxPro has been revealed as the new unified brand for the company’s healthcare and commercial cleaning portfolios.
Clorox has unveiled CloroxPro, a unifying platform encompassing its healthcare and commercial cleaning products. The new brand tackles the challenges and unique needs of the commercial cleaning industry as well as the importance of healthier shared spaces.
The tagline created for said portfolio is where clean means everything. It comes to life in a variety of ways to include a fresh logo, redesigned packaging, and a new website as well as Twitter handle. All future campaigns will capture this latest development and the tweaked labels on certain products.
“Commercial facilities like schools, offices, gyms, hotels, and hospitals need to maintain clean, pleasant environments and kill germs that can cause illnesses and outbreaks,” said Lynda Lurie, Director of Marketing at CloroxPro.
“CloroxPro recognises the dual imperative of cleaning for aesthetics and cleaning for health—and the value that a comprehensive, unified portfolio brings to facilities that need to do both.”