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Mesmerize CEO and COO to Join Brite Media in Leadership Roles and Operate Business Along with Existing Team
Brite Media, a leading out-of-home advertising agency, has acquired Mesmerize Marketing, an established leader in patient education at the point-of-care and the largest provider of static media in high prescribing physicians’ offices based in New York City and founded in 2006.
Gregory Leibert, the founder and Chief Executive Officer of the company, and Craig Mait, Chief Operating Officer, will join Brite Media in leadership roles and will continue to operate the company’s business along with their existing team.
“We are thrilled to gain access to the point-of-care space with a partner who has the expertise, tenure, and reputation of Mesmerize. The efficacy to advertisers, proven ROI, and explosive growth in the channel drew our attention to the company. We look forward to helping them lever their impressive growth in the years to come,” said Joe Puglise, Brite Media’s Chief Executive Officer.
The company provides targeted educational materials including wallboards, literature distribution, branded medical essentials, and mobile integration to patients and caregivers in waiting rooms, exam rooms, and other high traffic areas of doctors’ offices, dental offices, community-based organisations, AIDS service organisations, and independent pharmacies.
The company’s network reaches over 60,000 physicians and 7,500 pharmacies nationwide. Its editorial content in English, Spanish and Chinese speak directly to patients across multiple demographics within speciality practices including diabetes, rheumatoid arthritis, oncology, women’s health, paediatrics, mental health, cardiology, and infectious disease.
“The partnership with Brite Media gives Mesmerize Marketing the resources necessary to scale our rapidly growing point-of-care networks. We will look to expand our patient education and deliver significant results to our customers, by supplementing our industry-leading static media presence with new static and digital media platforms. As we continue to build the company, we will maintain our commitment to transparency and accountability,” said Gregory Leibert.
Brite Media has pioneered several creative advertising products, historically focused on hand-delivered marketing messages. In July 2017, Brite Media acquired Clean Zone Marketing, one of the Midwest’s largest transit agencies, further diversifying the media portfolio whilst providing additional marketing solutions for advertising partners.
Brite Media’s team believes that the company will complement its existing product portfolio with a point-of-care platform and a renewed focus on healthcare. Point-of-care media educates patients in an environment where they are empowered to communicate with their care providers about disease-specific conditions.
“We believe in the power of point-of-care media. The company will perfectly complement Brite’s current media platforms. The combined companies will leverage the strengths, creativity, and human capital of both businesses to continue delivering outstanding results to our customers,” said Michael Ellis, Brite Media’s President and Chief Operating Officer.
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