Afterpay, a financial technology company, has announced that it has appointed Geoff Seeley to lead global marketing, including merchant, partner and consumer marketing for the company as its first Global Chief Marketing Officer. Previously, Geoff was global head of marketing for Airbnb‘s flagship Homes business.

“The Afterpay business has established itself as the leader in ‘Buy Now, Pay Later’ services across the world,” said Nick Molnar, Co-Founder and US CEO of Afterpay. “The time has never been better to harness this success and unite our brand and marketing efforts under the leadership of a global executive to help propel our business into its next phase of growth. We are very excited to welcome Geoff to the business.”

“Afterpay has already established itself as the way Millennials pay for fashion, beauty and lifestyle items,” said Geoff Seeley, Afterpay’s new Chief Marketing Officer. “It is an absolute honour and privilege to continue building this incredible brand that has so adeptly understood changing consumer preferences and partnered with the best retailers around the world.”

Geoff comes to Afterpay with more than 25 years of marketing experience. Most recently, Geoff led global marketing for Airbnb’s Homes business, with responsibilities across regional brand marketing, product marketing, global media, brand partnerships, marketing analytics and research. Prior to Airbnb, Geoff led digital transformation at Pearson, the world’s largest education company. Prior to Pearson, Geoff held marketing roles at Unilever, Ogilvy and Dentsu Aegis. Geoff received his undergraduate degree from University College London.

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