General Archives | World Branding Forum

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Swedish retailer Ikea is known for the distinctive names of its flat-pack home products. The company’s Norway branch has built "a name bank” with over...

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Jack Daniels and Coca-Cola Mix It Up

Olivia Pearce

June 14, 2022June 14, 2022

The 'official' mix by Jack Daniels and Coca-Cola represents the latest push by big soft drink makers into alcohol, as more and more consumers continue...

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Burger King ‘Whopper to a Flame’ Campaign

Olivia Pearce

June 8, 2022June 8, 2022

The ‘Whopper to a Flame’ campaign was created by Burger King agency BBH and centers on three films. The first two adverts have been released...

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Ford to create 6,200 United States jobs

Joshua Hughes

June 7, 2022

Ford will add 6,200 factory jobs in Michigan, Missouri and Ohio as it prepares to build more electric vehicles and roll out two redesigned combustion-engine...

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Ribena Centers New Campaign On Awkward Moments

Olivia Pearce

June 6, 2022June 6, 2022

Ribena has refreshed its brand positioning with a humorous film at the center of a £7m campaign that encourages people to reach for the drink...

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Dyson Working On Home Robots

Joshua Hughes

May 26, 2022

Dyson has announced plans to create a major robotics centre at its facility at Hullavington Airfield, in Wiltshire, that will work on new types of...

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Nielsen Collaborate with TikTok

WBF

May 25, 2022May 25, 2022

Nielsen, a global leader in audience measurement, data, and analytics, has been selected to participate in TikTok’s Media Mix Modelling Programme. TikTok’s programme brings together...

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Mercedes Will Become A Pure Luxury Brand

Joshua Hughes

May 23, 2022

The plan within Mercedes, the audience was told, was to push that selling price up even more. “We’re not going to compete with volume makers,”...

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Katy Perry Takes The Reins In New Just Eat Ad

Joshua Hughes

May 19, 2022May 19, 2022

Katy Perry steps up as the new face and voice of Just Eat, taking over from Snoop Dogg and giving us a new advert to...

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CBD Gin Muhu Sold For Seven Figures

Olivia Pearce

May 19, 2022

The gin brand Muhu, which former journalist Sally Wynter launched in late 2019 with a core sweet hibiscus flavour tipple, was quietly snapped up by...

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Good Good Raises $20 million

Joshua Hughes

May 18, 2022

Good Good, a brand of Icelandic snacks and pantry staples, has closed a $20 million Series B funding round led by SÍA, a private equity...

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Featured General News

Plastic-free Chewing Gum Brand Milliways Debuts New Look

Olivia Pearce

May 17, 2022May 17, 2022

Milliways worked with design agency, Analogue, to develop a unique brand world both on and off pack, that would immerse followers in the Milliways Universe....