Google Cloud partners with Flipkart

Google Cloud has partnered with Flipkart to help the Indian e-commerce company with its cloud strategy. Hoping to improve the customer service and bring in more users, the partnership will assist with future innovation.

Flipkart is a company that was founded in 2007. They have a registered customer base of over 400 million and they offer over 150 million products across more than 80 categories. Flipkart claims to be one of India’s leading digital commerce entities.

Google Cloud recently invested in a new office in Pune, India. Cloud said last month that it aims to open the location during the second half of 2022 and has already begun hiring for new positions. The teams located at the new office will help build advanced enterprise cloud technologies in collaboration with global engineering teams and deliver product and implementation expertise for digital transformation.

Flipkart stated that it will scale on Google Cloud’s infrastructure to reach more customers. This will help the company deliver robust app access and performance, even during peak purchase seasons with heightened traffic. It will also build new products on the Google Cloud, helping it to expand into new markets.

The e-commerce company is also set to deploy Google Cloud’s data analytics and machine learning technologies, to help it better analyse traffic and transactional data, discover real-time insights into customer purchasing and shopping behavior, and identify trends and patterns with increased demand.

Flipkart expects to advance productivity and collaboration globally with Google Workspace. It aims to expand the tech giant’s platform to improve employees’ experience and connections.

“Our strategic alliance with Google Cloud will enable us to accelerate our digital transformation, power productivity and advance our innovation agenda,” expressed Jeyandran Venugopal, chief product and technology officer at Flipkart.

“We are excited by Google Cloud’s unique strengths and experience in AI/ML and its proven scalability and security, all of which will be critical in our next phase of growth,” Venugopal added.

Flipkart hopes that the partnership will propel it into its next phase of growth and advance its vision of onboarding India’s next 200 million shoppers and thousands of sellers.

“Flipkart’s growth in India has been powered by its digital-first strategy and forward-thinking approach to cloud technology,” said Bikram Singh Bedi, managing director of Google Cloud India. “As the company continues to scale and grow its e-commerce platform, we will work together to drive technological innovations and help Flipkart drive breakthrough businesses in the future.”