Parents gain easier control over their children’s device setup with new tools.
Apple has announced new child safety features, including enhanced parental controls, communication safety tools, and improved content filtering, all designed to make iPhones and other devices safer for kids.
Parents will find it significantly easier to establish child accounts with Apple’s latest features, immediately activating existing parental control settings. The tools also facilitate seamless age verification and offer improved mechanisms for parents to monitor the types of content their children are accessing.
This comes as concerns increase about the potential dangers children face using smart devices and accessing unregulated online content.
Acknowledging the evolving dangers of the digital landscape, Apple stated that these new tools are designed to combat the growing complexity of online risks, including exposure to inappropriate content and excessive screen time.
A significantly simplified setup tool is at the forefront of Apple’s new child protection initiatives. This feature revolutionises creating child accounts, allowing parents to bypass traditionally cumbersome procedures.
Apple emphasises that this streamlined approach will dramatically reduce the time and effort required to configure new devices for children, ensuring that essential safety settings are in place when a child begins using the device, thereby minimising potential risks.
In addition to the new child account structure, Apple has focused on enhancing the App Store’s safety and transparency. Adults will find managing their children’s age information easier, ensuring accurate age-based content filtering.

Importantly, Apple has committed to substantially upgrading the App Store, including refined age ratings, more comprehensive product page details, and enhanced browsing safeguards to create a safer and more informed environment for young users.
In a white paper, Apple’s announcement of the new features stressed its commitment to privacy and safety despite its struggles to navigate the inherent conflict between these goals.
In 2021, Apple announced plans to implement automated photo scanning to detect child sexual abuse material, emphasizing that the system was designed to protect user privacy by preventing the company from viewing the images.
Security experts and privacy campaigners voiced immediate concerns that the proposed system could be abused, leading Apple to pause and ultimately abandon the rollout.
The safety of children online is a critical and evolving issue. Apple’s new features are a welcome addition to the ongoing effort to create a safer digital environment, but continued vigilance and collaboration are essential to ensure the well-being of young users.