0
0
Tommy Hilfiger, the iconic American fashion and lifestyle brand under PVH Corp, has introduced American model Sofia Richie Grainge as its latest design collaborator.
Since becoming a brand ambassador in June 2024, Richie Grainge has collaborated on a capsule collection of refined apparel and accessories, drawing inspiration from the essence of “coastal cool.”
In addition, Tommy Hilfiger described the collection as a sophisticated advancement of womenswear, seamlessly merging Richie Grainge’s trendsetting charm with the brand’s signature American aesthetic to present a modern interpretation of understated elegance.
Besides sharing his thoughts on the collaboration, designer Tommy Hilfiger praised Sofia Richie Grainge as a true embodiment of the contemporary multi-faceted woman, reflecting the resilience and richness of today’s generation.
Furthermore, as both a model and entrepreneur, she has won admiration for her fresh approach to enduring fashion. Sofia reimagines traditional staples, transforming them into modern essentials that define a new chapter in contemporary style.
Additionally, the Sofia for Tommy capsule collection, consisting of 24 pieces, draws design inspiration from classic prep silhouettes and vintage nautical flag motifs. The lineup includes tailored blazers, wide-leg denim trousers, tops, and dresses, reflecting the model’s distinctive blend of effortless cool and graceful femininity. Its color palette reimagines the traditional all-American red, white, and blue with richer tones, incorporating cream, crimson, and navy shades.
Richie Grainge remarked, “Tommy is a true style icon and someone I have admired as both a designer and a creative visionary since the beginning of my journey in the fashion industry.”
“I’m thrilled to present a collection that captures effortless sophistication for everyday wear. These designs are crafted to inspire boundless self-expression and reflect a shared passion for authentic, timeless style that Tommy and I deeply value.”
This capsule collection extends Hilfiger’s collaborations with style icons like Jisoo, Gigi Hadid, Hailey Bieber, and Zendaya. The Sofia for Tommy line will be available globally on the website, in Tommy Hilfiger stores, and via selected retail partners.
This collaboration between Tommy Hilfiger and Sofia Richie Grainge celebrates the perfect blend of timeless American style and modern, effortless sophistication. The Sofia for Tommy capsule captures the spirit of individuality and self-expression by reimagining classic staples with a contemporary twist.
With 24 versatile pieces inspired by archival prep and nautical influences, the collection offers something for every fashion-forward wardrobe. Available on the official website, in Tommy Hilfiger stores worldwide, and through select retail partners, this capsule is set to redefine everyday elegance. Don’t miss the chance to explore a collection where iconic design meets Sofia’s signature flair—discover it today!
