Whatsapp features QR codes to make starting a chat with a business as easy as possible
As businesses across the world prepare to re-open and expand online, people need easy ways to get in touch with businesses to ask questions, get information or find something they might like to buy. Which is why Facebook has developed new features for the mobile application, Whatsapp.
Facebook is supporting more than 50 million WhatsApp Business app users. To help them and the thousands of larger businesses on the WhatsApp Business API get discovered, the company is introducing new features to start a chat with a business on WhatsApp and see what goods and services they offer.
QR codes make starting a chat with a business as easy as possible. Previously when people came across an interesting business, they had to add its WhatsApp number to their contacts, one number at a time. Now, you can just scan the QR code a business displays on its storefront, product packaging or receipt to initiate a chat.
For example, Ki Mindful Wearing, an activewear brand in Brazil that helped Facebook test the feature, is placing QR codes on packages and product tags to invite customers to reach out for support on WhatsApp.
Scanning a QR code will open a chat with an optional pre-populated message created by the business to start the conversation. With the app’s messaging tools, businesses can quickly send information such as their catalogue to get the conversation going. To start using QR codes, businesses can follow these quick steps.
QR codes are available for businesses around the world using the WhatsApp Business app or WhatsApp Business API starting 9 July.