Spotify Kids is working alongside Disney Music Group, KIDZ BOP, and Nickelodeon
Last year, Spotify Kids helped bring families together with the stand-alone app in beta designed specifically for kids ages three and older. The app, which has been exclusive to Spotify Premium Family subscribers in select countries, was developed with safety and privacy in mind.
It is an ad-free experience where young listeners can explore sing-alongs, soundtracks, and stories on their own or with their families. Now, at a time when so many kids are home from school, Spotify Kids is bringing the experience to even more people as the app rolls out in the US, Canada, and France—and hope parents there will find it useful as well.
This comes off the initial launch of Spotify Kids in beta in Ireland, followed by Sweden, Denmark, the UK, Australia, New Zealand, Mexico, Argentina, and Brazil. With more than 125 playlists, Spotify Kids makes it easy for families to listen to their favourite songs and stories whilst also discovering new ones. Everything on Spotify Kids has been hand-selected by the company‘s editors, so you can be sure that the content is both kid-friendly and—most importantly—fun!
Spotify Kids is constantly working on ways to make the kids experience even better. Spotify kids also had the opportunity to take into consideration the ideas and feedback from parents who have already used the app with their kids. Here is what’s new and launching soon on the app:
In the US and Canada, there are now more than 8,000 songs available in the Kids app which is 30% more than when Spotify Kids first launched. Because variety is the spice of life, every day there are more songs added in all markets. Spotify Kids has also added more audiobooks and stories to the library, including Disney Music Group Stories, fairytales, classics, and short stories.
With the feedback given by the Parents, Spotify Kids have added more lullabies, calming music and sounds, and bedtime stories to help lull the little ones to sleep. The app is working on giving parents more control over what kids can and cannot listen to and new features that will allow parents to further customise the experience. In addition, half of the content found on Spotify Kids is based on what is popular in the country you live in.
There has always been a focus on educational musical content for kids on the app, including a playlist hub called Learning that features songs that teach kids about counting, the ABC’s, science, and more. Recently, Spotify Kids also added a new global playlist with songs to help kids learn general hygiene best practices, such as how to wash their hands and cough and sneeze properly into their elbows. This playlist features the newly released song from Pinkfong, “Wash Your Hands with Baby Shark.” Plus, relevant educational content on the app will continue to grow.
The US is a melting pot of cultures, and the music Spotify listeners stream reflects that. In addition to all the core favourites listeners would expect, the US Kids app also includes Spanish-language, country, Christian, Motown, and soul dance party playlists. Just like the main Spotify app, Kids taps into the big cultural moment’s listeners love. Listeners will also find the Trolls World Tour playlist and an official Frozen playlist featured in the app.
Spotify Kids is working alongside children’s brands like Disney Music Group, Kidz Bop, and Nickelodeon to create a unique Spotify Kids content and experience.
Spotify is a winner of the World Branding Awards. For more information about the World Branding Awards, please click here.