Everyone’s favourite photo based messaging service Snapchat has announced a big step promising the launch of a brand new global creative studio named arcadia.
Arcadia is a new branch in the Snap-family which will be focusing on creating branded augmented reality content. On top of bringing fresh and exciting new content for all of its every day consumers they will also be offering workshops, insights and trend reports to prospective clients so that they will be able to boots their following and media traffic both through augmented reality and other platforms.
In one of snaps most recent statements it has been promised that the team would be lead by a team of world class experts.
“A place where client ambition meets creative design meets cutting-edge technology, Arcadia’s goal will be to elevate the overall AR ecosystem. It will do so by pushing the limits of what’s possible in the format and then sharing its insights and technical expertise with clients. Arcadia reinforces Snap’s global leadership positioning in AR.“
Arcadia has launched with an already impressive roster of clients as their founders including but not limited to P&G Beauty, Verizon, WWE and fast food chain Shake Shack.
P&G’s Chief Digital Officer, Benjamin Spiegel said :
“Working with Arcadia has given us a one-stop-shop that is deeply connected to the ecosystem, with access to all the right details needed for compelling AR. They simplify the level of complexity in the AR marketplace to make it tangible for brands, in a really natural way. For P&G Beauty, we are committed to create native experiences for our customers, and really market in new spaces that differentiate us from others. Working with Arcadia will allow us to create those opportunities, as we look to leverage AR across multiple platforms to deliver the right creative ideas to the right customer.”
Ever since the launch of lenses on snapchat in 2015 the company has been at the forefront of all AR development.
This could mean great things are coming for arcasia and snap , in a recent study conducted by Deloitte and Foresight Factory it has been predicted that in 2022 94% of people expect to use augmented reality for everyday shopping. This research also showed that AR tools are increasing in popularity. The number of dily users of AR tools on snapchat alone grew by more than 40% in the first quarter of 2021.
Head of Consumer Content & Partnerships at Verizon, Erin McPherson, said:
“At Verizon, we believe that augmented reality is the gateway to new experiences for our consumers because they will be able to experience the magic of AR directly on their phones, which is exactly the type of exciting opportunities we are building with Snap and Arcadia. Our next big step is to leverage AR to really demonstrate the power of 5G and the deliverables we are currently working on will be absolutely remarkable for consumers.”
Chief Brand Officer at the WWE,Stephanie McMahon commented:
“Our goal is to always overdeliver for our fans, and augmented reality adds a fun and deeper layer to their experience. From cities all over the globe to screens of any size, WWE creates real-life superheroes and AR enables anything to come to life around them. By working with Arcadia, we are limited only by our imaginations; I can’t wait to see what we’re able to create together,”
