Samsung has been putting in a lot of effort to ensure that it remains the dominant player in India. The tech giant remains the number one smartphone vendor in India despite relentless competition.
Samsung now occupies a similar position in the country’s smartwatch market. It became the leading smartwatch vendor in India this past quarter, based on the latest data provided by the IDC’s Worldwide Quarterly Wearable Device Tracker.
Samsung accounts for a 65% volume market share in the country’s smartwatch market. It also has a 31% volume market share in the truly wireless earbuds category. These figures represent the market position as of March 2022.
Samsung’s performance in the smartwatch market was led by the Galaxy Watch 4. The smartwatch registered double-digit growth in the country. The Galaxy Buds 2 helped Samsung consolidate its position in the truly wireless earbuds segment.
Samsung ensured wider availability of both devices through both offline and online channels across India. The company also offered customers improved payment methods and financing options, enabling more customers to purchase these devices which helped them to secure their current top spot.
Samsung is said to be releasing their next smartwatch, Galaxy Watch 5 series next month. The company will also be launching brand new wireless earbuds.