Plaza 66 in Shanghai Marks Historic Milestone with Alicia Keys

Plaza 66 Alicia Keys

The world-renowned singer-songwriter Joins a Host of International Celebrities in the Landmark Celebration

Hang Lung Properties celebrated the completion of a mega-scale transformation of Plaza 66 in Shanghai last week, marking another milestone for the brand in its development on the Mainland. Fifteen-time Grammy Award-winning singer-songwriter-producer, Alicia Keys, performed her greatest hits during the party.

A host of the world’s most exciting brands joined together to unveil an alluring vision of indulgence for the modern generation. This included “66 Showcase” – an exposition of unique treasures from their Autumn/Winter 2017 collections and exclusive, limited edition lines. This, together with the Model Island shows, exclusive in-store events, and the presence of local and overseas celebrities, gave the more than 2,000 guests an unforgettable night of lavishly curated luxury – a perfect exposition of Plaza 66’s unique position as the “Home to Luxury” in mainland China.

Hang Lung invited world-class art photographer David LaChapelle and leading street-style photographer Tommy Ton as celebrated guests, and they also captured memories of Plaza 66 with their cameras.

Plaza 66 is a vibrant shopping destination in Shanghai’s Jing’an District. It is 66 well-known as the centrepiece of Shanghai’s luxury fashion and lifestyle market, with 100% occupancy. Its tenant mix is a kaleidoscope of the world’s most prestigious brands including Louis Vuitton, Hermes, Chanel, Dior, Prada, Bottega Veneta, and Cartier, along with lifestyle and dining offerings that cater to the refined tastes of the young and vibrant elite.