Featured Archives | World Branding Forum

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Sprite's programme will give young creators a platform to share why they vote and use the brand's resources, reach and partners in the hip-hop community...

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Branding Featured News

Carlos Santana announces the launch of cannabis brand Mirayo

Joshua Hughes

October 7, 2020

Mirayo incorporates Carlos Santana's philosophies into a product that is naturally sun grown and promotes the spiritual effects of cannabis Carlos Santana, the ten-time GRAMMY...

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Campaigns Featured News

Campari brings Red Passion to life with Wunderman Thompson

Olivia Pearce

October 7, 2020October 7, 2020

Campari encourages its consumers to follow their passions in a series of films featuring pioneering artists from across the globe Campari, the iconic Italian red...

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Campaigns Featured News

Purina and RedRover deepens commitment to domestic abuse survivors

Olivia Pearce

October 6, 2020

Purina and RedRover's national initiative has gained the support of journalist and talk show host, Tamron Hall and Pretty Little Liars actress, Lucy Hale As...

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Campaigns Featured News

Secret Deodorant empowers and supports women with #RaiseItUp

Olivia Pearce

October 6, 2020

Secret Deodorant's spot highlights the challenges women have faced as a result of COVID-19 Secret Deodorant announced the launch of #RaiseItUp, a multi-phased initiative that...

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Campaigns Featured News

Tic Tac kicks off its new brand platform with a 15 second spot

Olivia Pearce

October 6, 2020

Tic Tac hopes to help people hit pause and inspire activities and connection – whether that's dancing to their favorite music, enjoying a walk outside...

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Campaigns Featured News

Jameson Irish Whiskey brings back its iconic “Lost Barrel” ad

Eliza Jane

October 6, 2020October 6, 2020

Jameson Irish Whiskey celebrates the extraordinary lengths for exceptionally smooth Whiskey in new "Legendary Tales" campaign If there were ever a year that needed the...

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Campaigns Featured News

Mucilon launches Taking Care of the Planet for Your Children

Olivia Pearce

October 5, 2020

Mucilon's support for the reforestation in Brazil is part of Nestlé's reforestation programme which was announced earlier this year 'Mucilon: Taking Care of the Planet...

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Campaigns Featured News

Michael Kors announces the launch of its new employee-led campaign

Eliza Jane

October 5, 2020

Michael Kors leans into the spirit of community for its Watch Hunger Stop 2020 Campaign, entitled 'Food is Love - Share Your Heart' Michael Kors...

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Campaigns Featured News

P&G Professional develops a new cleaning guide for drivers with Lyft

Olivia Pearce

October 5, 2020

P&G Professional's partnership with Lyft provides cleaning and disinfectant products for drivers P&G Professional company, the away-from-home division of Procter & Gamble, has announced a...

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Branding Featured News

Hisense announces global partnership with Fnatic Esports Organisation

Olivia Pearce

October 2, 2020

The two companies will produce a variety of content, including product reviews, video collaborations and social engagement, each featuring Hisense appliances and Fnatic's prominent teams...

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Featured General News

Purina to invest USD 450 million in new pet food plant in the US

Anisha Kapoor

October 2, 2020

Purina's new operations will be designed with sustainability at the forefront, including a commitment to send zero waste for disposal, and production processes designed to...