Featured Archives | World Branding Forum

July 8, 2015July 10, 2015

Rebranding Exercise includes the Launch of a Shortened "Logi" Branding on Selected Products Today, Logitech revealed its biggest brand transformation in its history. Building on...

Read Time:3 Minute, 48 Second

Which Brands are Serving It Up at Wimbledon?

July 7, 2015

While the matches are heating up at Wimbledon, the World Branding Forum takes a look at the brands that are at courtside. Brands sponsor sports...

Read Time:3 Minute, 6 Second

July 7, 2015July 10, 2015

Colonel Sanders Goes To Comic-Con

Thomas Ng

Cosplay, Colonels, Comics and Chickens - KFC Brings It All to San Diego Heading to Comic-Con? Con-goers and Gaslamp Quarter visitors will experience a "little...

Read Time:1 Minute, 47 Second

Unilever to Acquire Murad Skincare; Follows Acquisitions of Dermalogica, Kate Somerville & REN

July 6, 2015

Brand Continues to Grow Personal Care Prestige Portfolio Unilever has signed an agreement to acquire Murad, a leading clinical skincare brand. This follows the recent...

Read Time:1 Minute, 26 Second

Kraft Foods and H.J. Heinz Completes Merger to Become The Kraft Heinz Company

July 3, 2015July 3, 2015

Becomes the 3rd largest food and beverage company in North America and the 5th largest in the world The Kraft Heinz Company has successful completion...

Read Time:1 Minute, 36 Second

GlobeAir signs Formula One’s Nico Hülkenberg as its First Brand Ambassador

July 3, 2015July 3, 2015

GlobeAir, a leading European air taxi company, has signed Nico Hülkenberg, the Formula One driver and winner of the 2015 Le Mans-24 hours race, as...

Read Time:3 Minute, 17 Second

Featured Industry News Videos

Y&R Cannes Lions Glory; Won 89 Lions Across More Offices Than Any Other Global Network

Advertising Campaigns Featured News Social Media

July 2, 2015July 2, 2015

Achieves Its Best Performance Ever; Y&R Takes Home the Grand Prix in Media, a First for Turkey Y&R closed out the Cannes Lions Festival of...

Read Time:2 Minute, 28 Second

Time Out & Booking.com to Inspire Spontaneous Travellers to Explore New Cities

Campaigns Featured News Videos

July 2, 2015July 2, 2015

Six-week, six-figure campaign spans the US and UK, and is Time Out's most integrated native campaign to date Time Out, the global multimedia recommendation platform,...

Read Time:1 Minute, 16 Second

Neato Launches a Series of Witty “Neato Knows” Videos in New Campaign

July 1, 2015July 1, 2015

Neato Robotics, maker of the popular Neato robot vacuum, has launched a new international advertising campaign called “Neato Knows” Sometimes life is messy. Stuff falls...

Read Time:2 Minute, 6 Second

Tiger Balm Signs Olympic Gold Medalist Christian Taylor as Brand Spokesperson