Featured Archives | World Branding Forum

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Leading Consumer Marketers to Speak at Events Hosted by Brands throughout the Bay Area Brand Week San Francisco starts next week, with week-long event at...

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Featured Industry News Videos

“New Music Fridays” Starts Today as Albums and Singles Switch Over to Unified Global Release Day

Joshua Hughes

July 10, 2015

An aligned single global release day for music takes effect from today, with tracks and albums to be released at 00.01 on Fridays each week...

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Campaigns Featured News Videos

Levi’s Partners With Alicia Keys To Launch An All New Women’s Jean Collection

Olivia Pearce

July 9, 2015July 10, 2015

Global Brand Campaign Celebrates Individuality, Authenticity and Style The Levi's brand has announced the launch of its all new women's denim collection and Autumn 2015...

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Featured Marketing News

IKEA To Test A New Retail Format To Get Closer To UK Customers

Joshua Hughes

July 9, 2015

The new Order and Collection Points form part of plans to make IKEA more accessible It's IKEA, but not as you know it. Home furnishing...

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How Brands Are Reaching Out To Commuters During the London Tube Strike

Thomas Ng

July 9, 2015

London has been hit with the biggest Tube strike since 2002, with four main transport unions walking out yesterday evening. The strike is over a...

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Design Featured News

Meet the New Logitech: The Biggest Brand Transformation in its History Revealed

Olivia Pearce

July 8, 2015July 10, 2015

Rebranding Exercise includes the Launch of a Shortened "Logi" Branding on Selected Products Today, Logitech revealed its biggest brand transformation in its history. Building on...

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Branding Featured News

Which Brands are Serving It Up at Wimbledon?

Olivia Pearce

July 7, 2015

While the matches are heating up at Wimbledon, the World Branding Forum takes a look at the brands that are at courtside. Brands sponsor sports...

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Branding Featured News

Colonel Sanders Goes To Comic-Con

Thomas Ng

July 7, 2015July 10, 2015

Cosplay, Colonels, Comics and Chickens - KFC Brings It All to San Diego Heading to Comic-Con? Con-goers and Gaslamp Quarter visitors will experience a "little...

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Branding Featured News

Unilever to Acquire Murad Skincare; Follows Acquisitions of Dermalogica, Kate Somerville & REN

Olivia Pearce

July 6, 2015

Brand Continues to Grow Personal Care Prestige Portfolio Unilever has signed an agreement to acquire Murad, a leading clinical skincare brand. This follows the recent...

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Branding Featured News

Kraft Foods and H.J. Heinz Completes Merger to Become The Kraft Heinz Company

Olivia Pearce

July 3, 2015July 3, 2015

Becomes the 3rd largest food and beverage company in North America and the 5th largest in the world The Kraft Heinz Company has successful completion...