Featured Archives | World Branding Forum

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The two brands have entered a five-year partnership commencing with the 2015-16 season that opens this July. The Yokohama Rubber Company, parent company of Yokohama...

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Branding Featured News

Rihanna is New Contributing Creative Director and Punk & Poet Ambassador for Stance

Olivia Pearce

July 16, 2015

Stance Releases Two Limited Edition Styles by Rihanna to Launch the Ongoing Partnership with the Brand Rihanna has joined Stance as a contributing Creative Director...

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Apple Updates iPod with New Colours, A8 Chip, 8 Megapixel iSight Camera & Apple Music

Joshua Hughes

July 16, 2015July 16, 2015

Apple has introduced it's next version of the iPod, and unveiled a new lineup of colours for all models, including space gray, silver, gold, pink...

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Design Featured News

Sheraton Hotels & Resorts Reveals New Visual Identity with Re-Designed Website

Olivia Pearce

July 15, 2015April 20, 2023

Starwood's Largest and Most Global Brand, Sheraton's Website Features Elevated Design, Engaging Content and Enhanced Functionality Sheraton Hotels & Resorts, part of Starwood Hotels &...

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Branding Featured News

America’s Iconic Snack Cake, Twinkies, Celebrates 85th Anniversary with Cookbook Launch

Olivia Pearce

July 14, 2015

Sweet and Savoury Collection Celebrates Anniversary with More Than 50 Fan Contributed Recipes Marking 85 years since the Twinkie danced onto America’s sweet stage destined...

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Advertising Featured News

Nielsen to Launch Digital Ad Ratings in Seven Markets across Asia and Latin America

Joshua Hughes

July 14, 2015

Nielsen today announced it will launch its flagship digital advertising measurement solution, Digital Ad Ratings, in seven markets across Asia and Latin America Nielsen said...

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Moët Hennessy Celebrates as its Properties are Listed on UNESCO’s World Heritage List

Olivia Pearce

July 13, 2015

Among the Distinguished Sites, Clos Des Lambrays in Burgundy and Seven Belonging to Champagne Maisons Moët & Chandon, Dom Pérignon, Mercier, Veuve Clicquot and Ruinart...

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Campaigns Featured Social Media

Cathay Pacific Launches Multi-Layered Digital and Online Campaign to Highlight Travel Diversity in China

Thomas Ng

July 13, 2015July 13, 2015

Together with Passion Passport and Shangri-La Hotels and Resorts, travellers are invited to explore China Cathay Pacific Airways USA today launched #MyChinaExperience, a multi-layered digital...

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Campaigns Featured News Videos

VIDEO: Coca-Cola Drops Logo in Ramadan Campaign for the Middle East

Olivia Pearce

July 10, 2015

Labeless Cans Aims To Tackle Prejudice During Ramadan Coca-Cola Middle East is promoting a world without labels during the holy month of Ramadan by abandoning...

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Featured Industry Marketing News

Brand Innovators Brand Week Goes To San Francisco July 13-17

Anisha Kapoor

July 10, 2015July 10, 2015

Leading Consumer Marketers to Speak at Events Hosted by Brands throughout the Bay Area Brand Week San Francisco starts next week, with week-long event at...

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Featured Industry News Videos

“New Music Fridays” Starts Today as Albums and Singles Switch Over to Unified Global Release Day

Joshua Hughes

July 10, 2015

An aligned single global release day for music takes effect from today, with tracks and albums to be released at 00.01 on Fridays each week...

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Campaigns Featured News Videos

Levi’s Partners With Alicia Keys To Launch An All New Women’s Jean Collection

Olivia Pearce

July 9, 2015July 10, 2015

Global Brand Campaign Celebrates Individuality, Authenticity and Style The Levi's brand has announced the launch of its all new women's denim collection and Autumn 2015...