Featured Archives | World Branding Forum

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Alongside its local market strengths, all TBWA\WorldHealth offices under Omnicom Health will be linked by TBWA's culture of innovation Omnicom Health Group has combined two...

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Featured Industry News

Museum of Brands Relocates to New London Home

Olivia Pearce

April 7, 2016June 16, 2016

The Museum is a charity dedicated to educating and entertaining the public on how branding and packaging permeates our lives. The Museum of Brands, Packaging...

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Huawei Debuts P9 in London with New TVC and Global Ambassadors

Thomas Ng

April 7, 2016June 16, 2016

The new commercial stars Hollywood icons Henry Cavill and Scarlett Johansson, Global Product Ambassadors for the Huawei P9 series. Created in collaboration with Leica and...

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Featured Marketing News

Women Drive Demand for Lincoln Luxury Vehicles

Joshua Hughes

April 7, 2016June 16, 2016

Lincoln female audience share has grown by more than 11 times the rate of the brand in a decade, twice that of the overall luxury segment....

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Branding Campaigns Featured News Videos

Giorgio Armani Unveils 5 Real Women, 5 Real Stories

Deborah Joy Peter

April 6, 2016June 16, 2016

Giorgio Armani has assembled a line-up of 5 Real Women, who were carefully selected to embody passion and inspire others. Following the success of The Courage...

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Featured Marketing News

#RockYourLegs Adds Shine to Schick Shave with Emojis

Anisha Kapoor

April 6, 2016April 9, 2016

Schick and Skintimate have created emojis for the latest installation of #RockYourLegs. Legs have been added to increase the impact of the push. The branding exercise is now in its second year....

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Branding Campaigns Featured News

Bioré Freshens Up with Mitchell’s Ambassadorship

Olivia Pearce

April 6, 2016June 16, 2016

Shay Mitchell is set to serve as the face of the Bioré brand for 2016 and will be featured in the marque's upcoming campaigns. Bioré Skincare...

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Advertising Featured News

TBWA/Chiat/Day Names Reyes MD for New York

Joshua Hughes

April 6, 2016June 16, 2016

She joins the network as the day-to-day operational lead for the agency as well as the principal liaison across all TBWA roster clients. TBWA\Chiat\Day has...

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Featured Marketing News Videos

Unilever Debuts #TuTwist Push Targeting Latinas

Olivia Pearce

April 5, 2016April 5, 2016

The programme spotlights Giselle Blondet, the host of Telemundo’s Gran Hermano, and is written by Comedy Central’s Alternatino star, Arturo Castro Unilever’s U.S. Food and refreshment...

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Branding Campaigns Featured News Videos

Burberry Launches New Fragrance Advert

Reuters

April 5, 2016

Oscar-winning director Steve McQueen makes his advert debut for new Burberry fragrance. Saskia O’Donoghue reports Heritage brand Burberry has released its steamiest advert yet. The...

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Advertising Featured News Videos

Skechers Performance Extends Kuchar’s Ambassadorship

Joshua Hughes

April 5, 2016April 5, 2016

He’s part a new push themed GOLF SCHOOL which features three other golf pros—Belén Mozo, Billy Andrade, and Colin Montgomerie Skechers Performance, under Skechers USA,...

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Ogilvy PR Promotes La Russo to MD for Two Offices

Deborah Joy Peter

April 5, 2016April 5, 2016

With 17 years of experience at Ogilvy, he is now responsible for expanding the agency's client base as well as service offering Ogilvy Public Relations has...