Featured Archives | World Branding Forum

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A marketing campaign which entails a TV spot featuring an iconic Ghostbusters character will launch in tandem with the collaboration. Papa John’s, the official pizza sponsor...

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Featured Industry News

Google Dominates 2016 BrandZ Top 100 Ranking

Anisha Kapoor

June 8, 2016July 5, 2016

Recognised for its continual innovation, increased advertising revenue, and cloud business growth, Google reclaims top position from Apple. The BrandZ Top 100 Most Valuable Global Brands...

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Sony Mobile Dials into Canada with Xperia X

Thomas Ng

June 7, 2016July 5, 2016

Seeing release in June, the stores tied in with the Sony Xperia debut include Bell, Rogers, Virgin Mobile, Wind Mobile, and Videotron. Sony Mobile has...

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Advertising Featured News Videos

Gillette Celebrates Fathers with Go Ask Dad

Joshua Hughes

June 7, 2016July 5, 2016

Gillette is using its latest integrated advertising initiative to encourage sons everywhere to do exactly as the campaign’s slogan suggests. Men’s grooming juggernaut, Gillette, is...

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Branding Featured News

Bulldog Takes Signature London Dry Gin to Americas

Olivia Pearce

June 7, 2016June 7, 2016

The Bulldog move supports its strategy for the US, Canada, Mexico, Latin America, and the Caribbean, with a focus on the on-premise. London dry gin brand,...

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Branding Featured News Videos

Embassy Suites by Hilton Tops Out in Manhattan

Deborah Joy Peter

June 7, 2016July 5, 2016

The milestone signifies that the Embassy Suites project has reached its maximum height, while the structural framework now complete. Global hospitality brand, Embassy Suites by...

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Featured Marketing News Videos

Jeep Rides into Summer Jubilee with Paul George

Anisha Kapoor

June 6, 2016July 6, 2016

A fully-integrated exercise, the Jeep brand campaign will see national team finalist, Paul George, star in two of three new promotional spots. Automotive heavyweight, Jeep,...

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Branding Campaigns Featured News

MoneyGram Unlocks Ramadan with Receive & Win for India

Olivia Pearce

June 6, 2016July 6, 2016

The promotional push by MoneyGram is set to run in the Indian states of Telangana, Bihar, Uttar Pradesh, Gujarat, and Kerala. Global money transfer service...

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Advertising Featured News Videos

DDB Elevates People with #PrideInTalent Movement

Joshua Hughes

June 6, 2016July 6, 2016

The DDB social media campaign supports LGBT Pride Month, underscoring the agency's belief in nourishing a diverse talent base. To create awareness and impact around...

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Branding Featured News

OPI Polishes Brand with Kerry Washington Collaboration

Deborah Joy Peter

June 6, 2016June 6, 2016

The actress worked with OPI Co-founder to develop and name the 12 shades available in both Nail Lacquer and GelColor formulas. OPI Washington DC is...

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SoftBank Bridges Technology Gap with Analog Innovation

Thomas Ng

June 3, 2016July 6, 2016

Presenting smartphone technology in a new light, SoftBank evokes deep sentimental value and emotions which are truly human-inspired. Japanese multinational telecommunications company, SoftBank, has partnered...

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Featured Marketing News Videos

Jetstar Solidifies Brand with Live for Today Campaign

Deborah Joy Peter

June 3, 2016July 6, 2016

An evolutionary step in the brand’s marketing, the Jetstar push speaks directly to its sole proposition: All day, every day, low fares. Jetstar has unveiled...