Featured Archives | World Branding Forum

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A unique partnership, the collaboration unveils the ultimate limited-edition offering with the debut of Mac n’ Cheetos by Burger King. Burger King and Cheetos, under...

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Advertising Featured News

T-Systems Teases with First London Bus Campaign

Joshua Hughes

June 29, 2016June 29, 2016

The T-Systems push entails the wrapping of five double-decker buses with a giant ‘teaser’ IP address meant to attract the city’s IT executives. Deutsche Telekom's...

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Featured Marketing News Videos

Juventus Football Club Extends 24option Euro 2016 Deal

Anisha Kapoor

June 29, 2016June 29, 2016

The Juventus partnership entails a campaign led by a TVC and consumer contest which both support the European championships. The Juventus Football Club strategic partnership with...

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Branding Featured News

DoubleTree by Hilton Heads to Mexico’s Veracruz

Deborah Joy Peter

June 29, 2016June 29, 2016

Mexico's DoubleTree by Hilton Veracruz is an ideal choice for business and leisure travel as well as social and corporate events. Hilton has launched DoubleTree...

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Featured Marketing News Videos

Dove Debuts My Beauty, My Say Campaign in Canada

Deborah Joy Peter

June 28, 2016June 28, 2016

The effort by Dove celebrates feminine beauty in Canada with a key spot featuring a line-up of remarkable women with inspiring stories. Dove has unveiled...

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Advertising Featured News Videos

Hershey’s Adds Simone Biles to Hello from Home

Joshua Hughes

June 28, 2016June 28, 2016

The campaign’s uniqueness is unveiled when the Team USA athletes’ open their Hershey’s Milk Chocolate Bars to find hellos from home. Hershey’s has launched its first...

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Branding Campaigns Featured News Videos

Coors Light Sponsors Outside Television Push

Olivia Pearce

June 28, 2016June 28, 2016

The Coors Light tie-up supports its brand positioning. The effort includes a consumer contest which runs until 17 August 2016. Coors Light has partnered with American-based...

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Twitter Sweeps in with #Stickers for Photo Editing

Thomas Ng

June 28, 2016June 28, 2016

#Stickers is a tool allowing users to pick from hundreds of accessories, emojis and props, and stick them anywhere on their photos. Twitter has launched...

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Featured Marketing News

Reebok Partners with J.J. Watt for JJ I Product Premiere

Anisha Kapoor

June 27, 2016June 27, 2016

The product was built from the ground up to embody the partnership between Reebok and the aforementioned brand ambassador. Reebok, in partnership with J.J. Watt,...

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Branding Campaigns Featured News Videos

Giffgaff Excites London with Giant #Iamgiffgaff Billboard

Olivia Pearce

June 27, 2016June 27, 2016

The primary spot from the giffgaff push has garnered more than one million views on YouTube alone since its recent debut. Mobile network, giffgaff, launched...

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Advertising Featured News

Uniqlo Takes On Florida with Walt Disney World Launch

Joshua Hughes

June 27, 2016June 27, 2016

The Uniqlo store represents the first in the Southeast region of the United States, and will occupy 25,000 square feet across two floors. Uniqlo is set...

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Branding Featured News

Sekkisei Starts Global Brand Expansion in Hawaii

Deborah Joy Peter

June 27, 2016June 27, 2016

Sekkisei will open its doors at the T Galleria by DFS, Hawaii in August, which is also where its Where Brightening Begins campaign begins. Japanese...