Featured Archives | World Branding Forum

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#ThatsGold heads to North America and beyond to celebrate the Rio Games through a global television, print and out-of-home campaign. For the 88th year of...

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Gillette Heads to the Olympics with Perfect Isn’t Pretty

Joshua Hughes

July 14, 2016July 14, 2016

The new Gillette campaign includes a tie-up with singer-songwriter, Sia, and features the brand’s global roster of athlete ambassadors. Gillette has launched Perfect Isn’t Pretty,...

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Featured Marketing News

Ford Powers Up 2016 Focus RS in the United States

Deborah Joy Peter

July 14, 2016July 14, 2016

The new Ford hatch runs on 350 horsepower and four driving modes to deliver a high-performing torque and premium driving experience. Ford has unveiled the Focus...

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Samsung Dials into America with Latest Galaxy Tab

Thomas Ng

July 14, 2016July 14, 2016

Featuring a vibrant display, the latest Android OS, and upgradeable storage, the Samsung device is ideal for personal entertainment. Samsung Electronics America has launched the...

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Branding Featured News

Lancôme Redefines Millennial Beauty with Taylor Hill

Olivia Pearce

July 13, 2016July 14, 2016

A dream come true for the red carpet starlet, Lancôme has signed on the American model to represent the brand as its new face and...

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Reebok Keeps it Real with Ronda Rousey’s #PerfectNever

Joshua Hughes

July 13, 2016July 13, 2016

#PerfectNever sees the athlete shatter the illusion of flawlessness to empower women and honour the brand’s focus on pushing boundaries. Elevating its Be More Human...

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Dove Men+Care Hair Debuts Real Life Tested for Men

Anisha Kapoor

July 13, 2016July 13, 2016

The Real Life Tested push promotes Dove's 2-in-1 shampoo and conditioner range engineered to deliver on a more resilient outcome. Understanding that even modern man faces challenges...

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Subaru of America Celebrates Eight Years of Love

Joshua Hughes

July 12, 2016July 12, 2016

Subaru of America clinches three major titles at the 2016 Brand Image Awards and heralds winning streak with a national television spot. Subaru of America...

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Under Armour Crunches the Numbers with Bryce Harper

Olivia Pearce

July 12, 2016July 12, 2016

Themed It Comes from Below, the global Under Armour push aims to show how every great sporting moment starts with strong footwork. Under Armour has...

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Ring Knocks on UK’s Doors with Richard Branson Deal

Anisha Kapoor

July 12, 2016July 12, 2016

Ring allows users to see and speak with visitors, and hits the UK market following success in reducing crime in U.S. neighbourhoods. Outdoor home security provider,...

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Virgin Media Launches #BeTheFastest with Usain Bolt

Joshua Hughes

July 11, 2016July 11, 2016

The Virgin Media push is led by a spot which premiered recently during the Portugal versus Wales Euro 2016 semi-final match on ITV1. Virgin Media has...

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Branding Featured News

Bacardí Raises Glass to Exclusive Swizz Beatz Deal

Olivia Pearce

July 11, 2016July 11, 2016

The artiste and music producer has been named the marque’s Global Chief Creative for Culture for a portfolio of Bacardí brands. Bacardí has inked an exclusive...