Featured Archives | World Branding Forum

September 30, 2016September 30, 2016

The A Bathing Ape service is accessible to European consumers, and includes markets like Austria, Belgium, Denmark, Finland, and France. Street fashion house, A Bathing...

Read Time:51 Second

BlackBerry Meets Mobile Exit with Software Resurgence

Thomas Ng

The termination of the BlackBerry handset business marks the end of an era for a brand once considered a key market leader in its category....

Read Time:1 Minute, 37 Second

Featured Marketing News

Curio Adds Ames Boston Hotel to Bespoke Collection

The Ames Boston Hotel has undergone a multi-million-dollar makeover, and joins the Curio – A Collection by Hilton portfolio from an iconic city. The Ames...

Read Time:1 Minute, 3 Second

Branding Featured News

H&M Puts Heart into Kids’ Collection with WWF Deal

Olivia Pearce

Advertising Featured News

Available online, 10 percent of the H&M sale price will be donated to support the conservation work around endangered species by WWF. H&M has released a...

Read Time:1 Minute, 10 Second

Hyundai Collaborates with NFL for Social Campaign

Joshua Hughes

Featured Marketing News Videos

Hyundai is letting fans challenge their friends on the outcome of their favourite games, with the stakes being their Facebook profile picture. Hyundai has launched...

Read Time:1 Minute, 22 Second

Singapore Tourism Board Brings San Francisco Home

The new Singapore Tourism Board destination marketing campaign includes partnerships with Pandora, Lyft, and Singapore Airlines. Singapore Tourism Board has inked a partnership with American brands Lyft,...

Read Time:1 Minute, 7 Second

Branding Featured News

Wrangler Travels Fashion Forward to Greensboro

Olivia Pearce

As Greensboro Fashion Week title sponsor, Wrangler participated in events that showcased product lines for men, women, and children. Wrangler made a splash at the...

Read Time:1 Minute, 18 Second

Skechers Taps Younger Shoppers with Mobile App

Thomas Ng

Advertising Featured News Videos

The Skechers app allows consumers in the United States to purchase their favourite styles anywhere they feel the need to shop for footwear. Skechers has...

Read Time:53 Second

Dairy Queen Goes All Day with Fan Favourite Lunch

Joshua Hughes

Due to popular demand, Dairy Queen has relaunched its $5 Buck Lunch, a limited-time offer now available all day through October. Dairy Queen has launched...

Read Time:1 Minute, 29 Second

Featured Marketing News

McDonald’s Canada Blends European Flair into McCafé