Featured Archives | World Branding Forum

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Three PacifiKids—Izzy, Miles, and Harper—greeted Chrysler minivan shoppers and assisted families with their exploration of the new variant. PacifiKids took over a dealership and ran...

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Branding Campaigns Featured News Videos

Buchanan’s Drinks to Latino Heritage with J Balvin

Olivia Pearce

October 10, 2016October 10, 2016

The new Buchanan’s push aims to empower a new generation of Latinos with the belief that their cultural pride is the key to greatness. Luxury...

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Advertising Featured News

Blundstone Rolls with #HowIRoam Campaign

Joshua Hughes

October 10, 2016October 10, 2016

The effort will be promoted via the Blundstone website, social media, direct mailers, and a Zappos promotion featuring its social influencers. Blundstone, the original Chelsea boot...

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Sony Pictures Picks James Corden for Emojimovie

Thomas Ng

October 10, 2016October 10, 2016

Sony Pictures has named James Corden and Ilana Glazer to its 2017 cast of the animated comedy, Emojimovie: Express Yourself. Sony Pictures Animation has partnered...

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Lucasfilm Unveils World Premiere of Betrayed Trailer

Deborah Joy Peter

October 7, 2016October 8, 2016

The Lucasfilm trailer reveals a first look at the prequel to the upcoming Star Wars: The Old Republic – Knights of the Eternal Throne. Lucasfilm...

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Featured Marketing News Videos

Unstopables Gets Too Feisty to Quit with Tituss Burgess

Anisha Kapoor

October 7, 2016October 8, 2016

Currently airing on Facebook and YouTube with plans for a television debut soon, the latest Unstopables push stars actor, Tituss Burgess. Unstopables, the Downy collection...

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Branding Campaigns Featured News Videos

Avon Drives Recruitment with This is Boss Life Push

Olivia Pearce

October 7, 2016October 8, 2016

The new ad campaign by Avon is designed to drive recruitment and will run on broadcast, radio, digital, and print media in the United States....

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Advertising Featured News Videos

Manulife Vitality Celebrates What Canadians Live For

Joshua Hughes

October 7, 2016October 8, 2016

The new campaign backs Manulife Vitality, a life insurance product that rewards people for making healthy choices and being healthy. Manulife has released its largest national...

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Branding Featured News

W Amsterdam Takes City Luxury to the Bank

Olivia Pearce

October 6, 2016October 6, 2016

The Bank, under W Amsterdam, dates back to 1908 to embrace a re-imagined design which retains key original features from its past. W Hotels has...

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Advertising Featured News

Sparkling Ice Adds Flavour with Trolls Collaboration

Joshua Hughes

October 6, 2016October 6, 2016

Sparkling Ice will launch UnconTROLLable Flavor, a push featuring a contest, limited edition packaging, advertising, and in-store marketing. Sparkling Ice has partnered with DreamWorks Animation...

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Featured Marketing News

Western Union Dials into Oxxo with Money Services

Anisha Kapoor

October 6, 2016October 6, 2016

Western Union is offering a self-service feature so customers can receive funds faster at check-out and transact at 14,000 locations. Western Union has unveiled its...

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5W Public Relations Appoints Communications Lead

Deborah Joy Peter

October 6, 2016October 7, 2016

Greg Menken brings over 15 years in public relations and politics to 5W Public Relations, where he will provide strategic advice and counsel. 5W Public...