Featured Archives | World Branding Forum

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The Cannes Lions rankings and analysis from its annual Creativity Report has been released, with 61 countries taking home trophies. The Cannes Lions International Festival...

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Advertising Featured News

Under Armour Drives Strength with Christin Rose

Joshua Hughes

October 19, 2016October 19, 2016

Based on the Under Armour deal, She Plays We Win will continue supporting the faces of the future via Christin Rose's photography. Under Armour has...

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Branding Featured News

Revlon Names Ciara Newest Global Brand Ambassador

Olivia Pearce

October 19, 2016October 19, 2016

Ciara will support the brand’s colour cosmetics and Choose Love push by promoting the Revlon ColorStay Eye and Kiss Balm launches. Revlon has named fashion...

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Branding Featured News

Marriott Expands Grecian Footprint in Exotic Athens

Deborah Joy Peter

October 19, 2016October 20, 2016

Set to feature 366 guestrooms and posh amenities, Athens Marriott Hotel debuts in 2018, after its $15 million renovation sees completion. Marriott International has signed...

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Featured Industry News

Mindshare Strengthens Los Angeles Biz with Twin Hires

Anisha Kapoor

October 19, 2016October 19, 2016

Mindshare North America has picked Eric Geiger as LA’s Executive Director while Scott Wensman will lead key accounts as MD. Mindshare has appointed Eric Geiger (pictured)...

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Featured Marketing News

The Luxury Collection Settles by Meixi Lake

Deborah Joy Peter

October 18, 2016October 18, 2016

The new Luxury Collection getaway boasts 303 guestrooms, six suites, a presidential suite, and views of the Yuelu Mountain and Meixi Lake. The Luxury Collection, under...

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Branding Featured News

Bounty Makes Messes Fuss-Free with Kristin Cavallari

Olivia Pearce

October 18, 2016October 18, 2016

Paper towel brand, Bounty, has partnered with designer and New York Times bestselling author, Kristin Cavallari, to make cleaning fuss-free. Bounty, the paper towel brand under...

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Design Featured News

UGG Slips into Cashmere Comfort with Loungewear

Anisha Kapoor

October 18, 2016October 18, 2016

A natural evolution for UGG, the new collection will be followed up with cashmere footwear and accessories on 15 November 2016. UGG has unveiled its new...

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Advertising Featured News Videos

Mary Kay Empowers Female Entrepreneurs with I Can

Joshua Hughes

October 17, 2016October 17, 2016

Using real people and their stories, the Mary Kay push captures the brand’s values and entails digital, broadcast, outdoor, and print ads. Mary Kay has launched...

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Branding Featured News

Royal Doulton Does Christmas with Ellen DeGeneres

Deborah Joy Peter

October 17, 2016October 17, 2016

The Royal Doulton Christmas collaboration with Ellen DeGeneres features an exclusive line of four mugs to add to the fun of gift-giving. American television host...

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Featured Marketing News

Staples Brightens Up the Classroom with Katy Perry

Anisha Kapoor

October 17, 2016October 17, 2016

Katy Perry recently partnered with the 2016 Staples for Students programme to raise $1 million in classroom projects via DonorsChoose. Staples recently partnered with music icon, Katy Perry,...

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Branding Featured News

eBay Collective to Enhance Shopper Experience

Olivia Pearce

October 17, 2016October 17, 2016

eBay Collective was created for the brand’s 164 million buyers on the lookout for sought-after products from trusted dealers and galleries. Online retail giant, eBay...