Featured Archives | World Branding Forum

Read Time:1 Minute, 2 Second

Mindshare North America has picked Eric Geiger as LA’s Executive Director while Scott Wensman will lead key accounts as MD. Mindshare has appointed Eric Geiger (pictured)...

Read Time:1 Minute, 15 Second

Featured Marketing News

The Luxury Collection Settles by Meixi Lake

Deborah Joy Peter

October 18, 2016October 18, 2016

The new Luxury Collection getaway boasts 303 guestrooms, six suites, a presidential suite, and views of the Yuelu Mountain and Meixi Lake. The Luxury Collection, under...

Read Time:1 Minute, 8 Second

Branding Featured News

Bounty Makes Messes Fuss-Free with Kristin Cavallari

Olivia Pearce

October 18, 2016October 18, 2016

Paper towel brand, Bounty, has partnered with designer and New York Times bestselling author, Kristin Cavallari, to make cleaning fuss-free. Bounty, the paper towel brand under...

Read Time:44 Second

Design Featured News

UGG Slips into Cashmere Comfort with Loungewear

Anisha Kapoor

October 18, 2016October 18, 2016

A natural evolution for UGG, the new collection will be followed up with cashmere footwear and accessories on 15 November 2016. UGG has unveiled its new...

Read Time:1 Minute, 30 Second

Advertising Featured News Videos

Mary Kay Empowers Female Entrepreneurs with I Can

Joshua Hughes

October 17, 2016October 17, 2016

Using real people and their stories, the Mary Kay push captures the brand’s values and entails digital, broadcast, outdoor, and print ads. Mary Kay has launched...

Read Time:1 Minute, 5 Second

Branding Featured News

Royal Doulton Does Christmas with Ellen DeGeneres

Deborah Joy Peter

October 17, 2016October 17, 2016

The Royal Doulton Christmas collaboration with Ellen DeGeneres features an exclusive line of four mugs to add to the fun of gift-giving. American television host...

Read Time:1 Minute, 17 Second

Featured Marketing News

Staples Brightens Up the Classroom with Katy Perry

Anisha Kapoor

October 17, 2016October 17, 2016

Katy Perry recently partnered with the 2016 Staples for Students programme to raise $1 million in classroom projects via DonorsChoose. Staples recently partnered with music icon, Katy Perry,...

Read Time:1 Minute, 37 Second

Branding Featured News

eBay Collective to Enhance Shopper Experience

Olivia Pearce

October 17, 2016October 17, 2016

eBay Collective was created for the brand’s 164 million buyers on the lookout for sought-after products from trusted dealers and galleries. Online retail giant, eBay...

Read Time:1 Minute, 57 Second

Advertising Featured News Videos

Norton Raises Voice against Cyberbullying with Grey

Joshua Hughes

October 14, 2016October 15, 2016

Norton draws attention to cyberbullying through a campaign led by Grey San Francisco which urges parents to support their kid sufferers. Global cybersecurity giant, Norton, has...

Read Time:1 Minute, 50 Second

Branding Campaigns Featured News

David Yurman Adds Fall Sparkle with Bruce Weber

Olivia Pearce

October 14, 2016October 14, 2016

David Yurman has taken the disruptive advertising approach for its latest campaign which features a short film series by Bruce Weber. Luxury jeweller, David Yurman,...

Read Time:46 Second

Featured Marketing News

UGG Switches to Winter Warmth with Toscana Wear

Deborah Joy Peter

October 14, 2016October 15, 2016

Newly launched, the fashion brand’s exclusive capsule collection is only available at select retail locations and via the UGG retail website. UGG has nixed the...

Read Time:46 Second

Valeo Names Bianchi PR its North American Agency

Anisha Kapoor

October 14, 2016October 15, 2016

Valeo has appointed Bianchi Public Relations as its North American agency to handle the brand's media relations and trade show activities. Global automotive supplier, Valeo, has...