Featured Archives | World Branding Forum

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Dr. Kim Nichols will share her expertise and product insights with Avon and appear in marketing materials across three markets. Avon has partnered with cosmetic...

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IBM Reimagines Education with Pearson Partnership

Thomas Ng

October 27, 2016October 27, 2016

Equipping instructors with key insights, the IBM alliance helps one better manage courses and flags students needing extra assistance. IBM and Pearson have entered into a...

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Branding Featured News

Victoria’s Secret Unveils Fantasy Bra with Jasmine Tookes

Olivia Pearce

October 26, 2016October 26, 2016

Valued at $3 million, the Victoria’s Secret bra is adorned with over 9,000 precious gems while handset with diamonds and emeralds in 18-karat gold. Victoria’s Secret...

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Acura Redefines Racing Luxury with TLX GT Debut

Thomas Ng

October 26, 2016October 26, 2016

The Acura upgrade offers a rear deck-lid spoiler, side-sill garnishes, an optional 19-inch Diamond Cut wheel and tire kit, and other features. Acura has introduced...

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Ogilvy & Mather Names Ee Rong Chong Group MD

Anisha Kapoor

October 26, 2016October 26, 2016

Ogilvy PR veteran, Ee Rong Chong, has been appointed to the newly created Group Managing Director role with immediate effect. Ogilvy & Mather has appointed...

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Featured Industry News

FleishmanHillard Beefs Up Business Development

Deborah Joy Peter

October 26, 2016October 26, 2016

FleishmanHillard strengthens global business development with Della Sweetman’s appointment as Chief Business Development Officer. FleishmanHillard has named Della Sweetman Chief Business Development Officer. Other appointments include Mariana Deal as MD,...

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Branding Campaigns Featured News

Stuart Weitzman Steps into Style with the Gigi Boot

Olivia Pearce

October 25, 2016October 25, 2016

Titled #doitright, a short directed by James Franco is slated to premiere across the Stuart Weitzman website to kick off the global debut. Stuart Weitzman...

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Advertising Featured News Videos

Under Armour Launches Make that Old for Curry 3

Joshua Hughes

October 25, 2016October 25, 2016

Under Armour has launched a push starring Stephen Curry to promote the Curry 3, a shoe which rides on its UA Threadborne technology. Under Armour...

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Featured Marketing News

WestJet Elevates Travel Care with Virtual Assistance

Deborah Joy Peter

October 25, 2016October 25, 2016

For its Owners Care campaign, WestJet created a new spot featuring three virtual assistants who help a family on their Hawaiian vacation. WestJet has unveiled the...

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Design Featured News Technology

Vision Direct Sets Sights on Prescription Glasses

Thomas Ng

October 25, 2016October 25, 2016

Vision Direct has expanded to include prescription glasses, and along with the introduction, a 100-day money back guarantee on the range. Europe-based online contact lens...

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Branding Featured News Videos

Reebok Enhances Fluidity with Liquid Factory

Olivia Pearce

October 24, 2016October 24, 2016

The first concept shoe born from the process is the Reebok Liquid Speed, an energy-return-focused shoe with foot sensory feedback. Reebok has introduced Liquid Factory, a...